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The Warsaw Voice » Other » May 10, 2006
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Different Flags... Same Colors
May 10, 2006   
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The second edition of Austrian Companies in Poland by Rudolf Thaler, the commercial counselor at the Austrian Embassy, was published in Poland in December 2005. The first edition (2004), was put together as a symbolic gesture on the part of the Austrian economy, welcoming Poland to the European Union. Since the first edition generated a great deal of interest, we decided to publish a second, extended edition.

The book presents 272 Austrian businesses that operate in the Polish market either with subsidiaries, branches or offices. The profiles contain general information on these companies, both in Austria and Poland, including brief summaries of their respective activities. The book features an editorial section that is devoted to the EU's influence on the economies of Poland and Austria. The publication includes articles by the National Bank of Poland President Leszek Balcerowicz; Minister for European Affairs Jaros³aw Pietras; Christoph Leitl, president of the Austrian Chamber of Commerce and of Eurochambres; and by Thaler. The book also provides information on financing opportunities for both enterprises and local governments.

The official book launch took place Dec. 5, 2005, at the Intercontinental Hotel in Warsaw, with Pietras as special guest.

The book was inspired in part by Polish investment statistics, which showed only 40 Austrian investors operating in Poland. We wanted to show that there is a lot more Austrian business activity. The book does not present all investors, as there are many more in the Polish market. Another part of the motivation was that Austrian products and companies are somewhat obscure and not readily recognizable in Poland, which mainly stems from the nature of Austrian exports that are dominated by machines, spare parts and industrial commodities. The average consumer deals with Austrian products on an everyday basis, but is unaware of their origin. For example, paper used for newspapers is frequently Austrian, as are fruit concentrates in yogurt and aluminum foil lids on yogurt cups. Through this publication, we wanted to demonstrate the diversity of Austrian enterprises and their products and services available on the Polish market, and in doing so, encourage Polish entrepreneurs to intensify trade with Austrian companies.

The book can be ordered at the Office of the Commercial Counselor at the Austrian Embassy in Warsaw, tel. 0-22 586-44-86, fax 0-22 586-44-88, e-mail: warschau@austriantrade.org and the Marketing Office of the Austrian Chamber of Commerce in Cracow, tel. 0-12 428-49-00, fax 0-12 429-49-01, e-mail: krakow@austriantrade.pl
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