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The Warsaw Voice » Other » September 12, 2007
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MEDIA IN BRIEF
September 12, 2007   
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Gallery of Sleeping Poles
Sen (Sleep) is an unusual new book of prominent Poles photographed while sleeping. The subjects are depicted so as to invite the viewer to interpret their personalities. Film director Agnieszka Holland, Archbishop Tadeusz Pieronek, statesman Władysław Bartoszewski, athlete Robert Korzeniowski, astronomer Aleksander Wolszczan, actress Anna Dymna and musician Adam Sztaba are all included.

The subjects are compelling and the photographs are excellent, but what makes this compilation unique are the thought-provoking questions and answers that accompany the entries. The album, published by National Geographic, is the brainchild of photographer Judyta Papp. Papp took the pictures while eminent Polish philosopher Prof. Leszek Kołakowski prepared the questions.


Pegasus Joins Interpartners
Pegasus advertising agency will officially represent Interpartners Communication (IC) in Poland. IC is a global network of 23 independent advertising and marketing agencies operating in Europe, America and Australia. The network has an annual revenue of over 475 million euros, a staff of 630 and a worldwide customer base of 1,200. IC expects to employ about 680 people in 2007 and anticipates sales in the order of 550 million euros. The network is registered in Brussels, Belgium, and is represented by member agencies in individual countries.


Changes at Discovery
Andrzej Ochmański has joined documentary channel Discovery Historia as a program buyer and Wojciech Walczak has come on board as an on-air producer. Ochmański is responsible for purchasing programs internationally. He previously worked for Telewizja Polska as a TVP2 program consultant before becoming chief film editor.

Walczak is responsible for the channel's on-air production and promotion. He was previously in charge of on-air promotion of n Platform's Wojna i Pokój (War and Peace) station. Prior to that he produced advertisements and promotions for Canal+, Viva Polska and Discovery Polska and was also producer and director at MTV Polska and Atomic TV. Walczak has created video clips and compiled musical documentaries and journalistic reports for TVN.


VIVA Awards in Poland
The prestigious VIVA Comet music awards are making their Polish debut this year. They have been given out in Germany and Hungary for over a decade. Viva Polska viewers will select the Polish winners of the awards by voting at www.comet.vivapolska.tv. An awards ceremony will be held in Wrocław's Hala Orbita venue Oct. 4.


New Look for 4fun.tv
Interactive television channel 4fun.tv, which is aimed at young people, has refreshed its logo and given its image a makeover. The new visuals are based on light graphics and an expressive color scheme that aims to position the brand as an urban, fun product for young people.

M.R.


Multimedia Polska Expands
Multimedia Polska, a company serving over 500,000 cable TV subscribers, plans to acquire one or two more operators by the end of the year. In the second quarter, the company increased its number of subscribers by nearly 24,000 by buying 15 cable TV networks from the Marton company. In that quarter, Multimedia's revenue increased by zl.8 million to zl.102.5 million. However, its net profit dropped by almost zl.2 million to zl.12.3 million.


Neostrada TP in Wirtualna Polska
The Wirtualna Polska (WP) portal, one of the biggest in Poland, has started to sell internet access offered by Telekomunikacja Polska. Clients who decide to buy the Neostrada TP service receive a promotional package of WP services, including a credit card offered jointly by mBank and WP.


AOL in Polish
A Polish version of AOL, one of the most popular American websites alongside Yahoo and Google, will be launched at the end of the year. AOL owns the MapQuest location service and a music and video service. AOL had over 123 million hits in the United States, making it the third most popular portal, according to a survey in July.

Apart from the United States, AOL also operates in several other countries including Germany and Britain.


Komputronik Takes Over Portal
Komputronik, one of the best known Polish companies dealing with internet sales, a computer producer and distributor, has acquired for zl.2 million the benchmark.pl technology portal, which has 174,000 hits a month. Two months ago Komputronik entered the Warsaw Stock Exchange, raising more than zl.56 million in share issues. The company plans to spend the money on acquisitions and expansion on foreign markets. Komputronik has an internet store as well as 17 traditional stores and a network of 35 franchised stores.


Media in Learning
The importance of the media in educational activities has grown over recent years. Educational projects are being launched by electronic and traditional media, both private and public. The growth is related to the spread of the concept of lifelong learning. A survey by market research company IPSOS shows that the daily press is the most popular source of information in this respect, and is read by 42 percent of Poles. Thirty-one percent of those polled use radio and television for educational purposes. One in three Poles uses the internet for this purpose, while 29 percent of respondents use books and professional magazines to expand their knowledge and skills.

L.Ż.
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