The Buzzword Is Warsaw
Warsaw is busier than ever promoting itself. In the summer, the Warsaw Promotion Office at City Hall placed billboards all over the Polish coast showing some of Warsaw's landmarks, and this month you can see buildings such as the Palace of Culture and Science decorated with huge banners advertising modern art as part of the Fall in Love With Warsaw campaign.
There is a promotional film targeted at the foreign viewer proving that Warsaw will become Europe's number one cultural capital in 2016, as well as a campaign, jointly run with the easyJet budget airline, aimed at attracting foreign visitors.
The Warsaw Promotion Office has also launched a photographic competition for all Varsovians as part of the That's How I See Warsaw campaign.
The 11 best photos in the My Bit of Warsaw photo competition, which were chosen out of nearly 400, can be viewed throughout November in the form of billboards and "citylights" in Cracow, Katowice, Poznań, the Gdańsk-Sopot-Gdynia Tricity, and the capital itself. The organizers see these photos as original; different from the postcards, folders and coffee-table books we see every day.
The winners are: Katarzyna Gągała for her photo entitled The Dear; Joanna Gers for No Clash Between the Old and the New; Paweł Kawecki for Sunrise in Kabacki Forest; Ela Komarzyńska for Catch Sigismund, which won a special award from the Warsaw Promotion Office; Kinga Kulon for Mermaid's New Clothes; Piotr Margas for Warsaw Taxi Driver; Agata Materowicz for I Love My Old Town; Michał Materowicz for Harmony, a work that won a special award from the Photography Academy; Jean-Baptiste Mouton for Stolica Gate, Natalia Pawlak for Supermarket of the Past Era, that won a special award from outdoor advertising company AMS; and Aleksandra Sudowska for Amazing Silence.
The competition announced by the City of Warsaw aims to promote the capital in Poland's largest cities. This is possible thanks to the fact that Warsaw won the Bramy Kraju (Nation's Gate) competition, held this May, in the Urban Info System Implementation category. Warsaw's illuminated maps for visitors in public places, signposts and street name plates were highly rated for their consistency in terms of graphic design and content.
The main prize was the possibility of using a zl 150,000 worth AMS billbord carriers.