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The Warsaw Voice » Business » January 9, 2008
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AOL Launches Polish Website
January 9, 2008 By A.R.    
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Global internet services and media company AOL has launched operations in Poland, opening its first website in Central Europe. In mid-December, AOL Europe announced the launch of AOL Poland, continuing its strategy of expansion across Europe.

Like its counterparts in other countries, AOL.pl offers users free web tools, including instant messaging, e-mail, photo storage, video and news. The Polish site also includes Winamp, a media player that users can customize to fit their personal preferences, AOL Europe said in a statement.

"As an ad-supported web company, we see tremendous potential for growth in Poland," said Dana Dunne, CEO of AOL Europe. "The market is growing faster than the U.S. with online advertising spending forecast to grow by 23 percent per year until 2011, when it will reach the 160-million-euro mark, making it the second-highest growth rate and the 10th largest market in Europe."

AOL said launching in Poland is part of its strategy to expand into 17 European markets by 2009. AOL began its expansion last January with the launch of its Austrian website, followed by sites in the Netherlands, Italy, Spain, Sweden and Switzerland.

The content for AOL.pl will be delivered through AOL's Polish partners. The Polish Press Agency (PAP) is providing news and Agora covers celebrity news, the statement said.

Key features of AOL.pl include Poczta AOL, an e-mail service with an unlimited storage option, as well as spam and antivirus protection; AIM, AOL's instant messaging service; AOL Video, offering video search and video uploading; and a web search powered by Google.

AOL Europe is a subsidiary of AOL LLC, formerly America Online, Inc., an American global internet services and media company operated by Time Warner and headquartered in New York.
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