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The Warsaw Voice » Business » January 9, 2008
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January 9, 2008   
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TV Belsat Goes On Air
TV Belsat, a new satellite channel broadcasting in the Belarusian language, went on air on international Human Rights Day Dec. 10. It aims to provide residents of Belarus, where the media is closely controlled by the authoritarian regime of President Alexander Lukashenko, with reliable and objective information about events in their country, in Europe and around the world, as well as entertainment programs. It aims for a mix of current affairs programs, documentaries and films from Belarus and other parts of the world. There will be a broad spectrum of cultural programs promoting not only traditional Belarusian culture, but also on European trends.

Polish public broadcaster TVP has been preparing the television project for Belarus since June 2006. The project has been supported by the Freedom and Democracy Foundation, a non-profit organization, which supports projects for democracy in Belarus.

Initially, TV Belsat will broadcast from 6 p.m. to 9 p.m. Belarusian time (5 p.m. to 8 p.m. Polish time). Eventually it will broadcast 16 hours a day in four-hour blocks. It will be available via Astra 1Kr (orbital position 19.2º E, polarization H, frequency 10773 MHz) and from January 2008 through Sirius 4 (orbital position 4.8º E, polarization H, frequency 12380 MHz). It is estimated that about 700,000 Belarusian citizens will have access to the programs.

Polsat Draws More Viewers
Among Poland’s largest television stations, only commercial television broadcaster Polsat attracted more viewers last year, while the public TVP 1 and TVP 2 channels and the privately owned TVN station all reported decreases, according to AGB Nielsen Media Research agency. In the near future, the market shares of the country’s largest television stations will continue to shrink in favor of specialty channels, AGB Nielsen said.

Despite the overall decrease in viewing figures, all the key stations reported increases in advertising revenue last year, AGB Nielsen said, adding that the media in general, and television broadcasters in particular, have benefited from the country’s economic growth, attracting more advertisers.

Media Contest
The eighth Media Trends competition for the most innovative and creative methods of using the media in advertising campaigns started Jan. 2. The competition is organized by the Polish Association of Advertising Agencies. Participants will compete in two categories: innovation in media planning and innovation in the media. The competition is intended for producers of advertising and marketing campaigns, including media outlets, advertisers, advertising agencies and media agencies using new trends and methods of media planning and buying.

The competition will end March 10 with a presentation of awards including the competition grand prize and the titles of Media Person, Outlet and Event of the Year. The award ceremony will be accompanied by the Media, Advertising, Technology, Money: Media Trends 2008 conference to be held on the same day at Warsaw’s Sheraton Hotel.

Agora, ATM in Internet Video Venture
The Agora media corporation, which publishes one of Poland’s most widely read daily newspapers, Gazeta Wyborcza, and film and television program producer ATM Group have set up the A2 Multimedia company to produce and distribute videos on the internet. Each company has a 50-percent share in A2 Multimedia. The new company, with an initial capital of zl.4 million, has already launched an online television service, Tivi.pl, aimed at viewers aged 13-25.

Here is the News.pl
December saw an advertising campaign for thenews.pl, an English-language news website of Polish Radio’s foreign service. The campaign was designed to tell English speakers about the website and encourage them to use thenews.pl. The slogan of the campaign, “Just News—No Comment,” was designed to highlight the site’s credibility. The Polish Radio public broadcaster designed the campaign and handled media buying. The campaign mainly involved outdoor advertising, including “citylight” boards across Warsaw and billboards in the metro.

The English department of Polish radio’s foreign service is in charge of preparing English news about Poland for the website. Thenews.pl provides news on politics, business, international relations, culture and sports. Its target audience are all those who seek current news about Poland in English: foreign reporters who deal with Poland, Eastern European topics and new members of the European Union, foreign diplomats and business people with an interest in Poland, in addition to advertisers.

Thenews.pl is the only English-language news website in Poland to provide its users with access to all news free of charge, without registration and logging in. This includes access to the site’s archives.

Polish Film Wins Award in China
The Warrior, a documentary directed by Polish filmmaker Jacek Bławut, won the Grand Prix of the Guangzhou International Documentary Film Festival, the largest Chinese documentary festival held every December in the city of Guangzhou.

An HBO production, the film tells the story of Marek Piotrowski, a nine-time world kickboxing champion. The Warrior met with an enthusiastic reception at last year’s Cracow Film Festival. In November, it also won the White Cobra, the top prize of the “Man in Jeopardy” Media Festival in ŁódĽ.

TVP, PAN Tighten Ties
Andrzej Urbański, chairman of the Polish public television company Telewizja Polska SA, and Michał Kleiber, president of the Polish Academy of Sciences (PAN), met in December to sign a cooperation agreement between the two institutions. Joint efforts by TVP and PAN will include the promotion of scientific, training and educational projects as well as the promotion of cultural and educational events among television viewers.

“We want to provide the vast groups of people who watch TVP with a new kind of cultural reflection involving science,” said Kleiber. “This agreement highlights the link between science and culture as a prerequisite for development.”

TVP’s Urbański said, “Under this agreement, TVP has been provided with a large intellectual and scientific base that is invaluable in the face of the challenges that await us, such as digitalization and modern technology.” TVP also works closely with many prestigious academic institutions such as the University of Warsaw, the Jagiellonian University in Cracow, the University of Wrocław, the Warsaw University of Technology, the Wrocław University of Technology, and the Fine Arts Academies in Warsaw and Cracow.

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