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The Warsaw Voice » Business » January 16, 2008
MEDIA
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MEDIA IN BRIEF
January 16, 2008   
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TV Awards Again
Tele Tydzień (TV Week) magazine is running its "Telekamery Tele Tygodnia" (TV Week's Camera) survey again this year. Last year, more than 419,000 readers voted for their favorite TV stars and nearly 8 million tuned in to Polish public broadcaster TVP2 to watch the live telecast of the awards ceremony. This year's competition, the 11th, will feature information, journalism, sports commentary, entertainment, drama series, crime series, comedy series, music, actress and actor categories.

The "Golden TV Camera" award is being inaugurated this year with news anchor Kamil Durczok being the first recipient. This honorary distinction is only available to those who have won three TV Camera awards.

The results will be announced at the Telekamery 2008 ceremony held at Warsaw's Polski Theater Feb. 4. TVP2 will once again be televising the event.

TVN Highly Rated
Rzeczpospolita daily has published its fourth annual league table of Poland's most highly regarded brand names. Commercial TV broadcaster TVN posted the best result of any media company to come in at number 11, up two spots on 2006. Public channels TVP1 and TVP2 ranked 14th and 22nd respectively, while commercial station Polsat finished in 15th place.

The survey is conducted among the public by AC Nielsen and SMG KRC and the results are compiled by Acropolis Advisory. Nearly 400 brand names were evaluated this year.

Radek is TVP's Euro 2012 Man
Poland's public television broadcaster TVP has appointed Radosław Parda as an executive responsible for promoting the Euro 2012 soccer championships and liaising with the media. He will be working with domestic and foreign organizations engaged in organizing and promoting the event.

Parda is a lawyer by profession. He is completing postgraduate studies in project management at the Warsaw School of Economics (SGH). Parda previously worked at the Ministry of Sport as a secretary of state where he came up with the idea to appoint a parliamentary subcommittee to back Poland's Euro 2012 bid.

History on HBO
Commercial TV broadcaster HBO is screening The Tudors, a 10-episode drama series starring Jonathan Rhys Meyers and set in the early years of the reign of England's King Henry VIII. Elizabeth scriptwriter Michael Hirst came up with the idea and is also a scriptwriter and executive producer. The Tudors has won two Emmy awards and four Emmy nominations as well as two Golden Globe nominations for best drama series and best actor.

The Tudors goes to air Tuesdays at 8:10 p.m.

More Magazines
Increased advertising expenditure, driven by a booming economy, is encouraging publishers to try out new titles. Analysts predict advertising will push sales revenues to zl.2.09 billion this year. This should give publishers little cause for complaint, even if revenues from press ads rise slower than the rest of the market. Only television earns more from advertising than print media. Here's what's coming out this year:

Hachette Filipacchi Burda Polska (HFBP) will be making the biggest splash when they launch InStyle March 26. Like its American namesake, InStyle will be keeping its readers up to speed on fashion and celebrity news.

Edipresse Polska and G+J Polska both have a couple of new titles in the pipeline and unofficial sources have it that Bauer is planning a new magazine on celebrity life.

The hobby magazine marketplace is also about to get more crowded. Runner's World will soon be available courtesy of Motor-Presse Polska, and HFBP has a Polish edition of Top Gear planned for Feb. 14.

"We're going to be seeing more and more niche magazines," says Monika Rychlica of Initiative Media in Warsaw. "These are cheaper to promote than mainstream periodicals and publishers can reach people interested in all sorts of things." Murator Publishing is clearly of the same mind. They have a tennis magazine Tenis.Gem.Set.Mecz planned for February and a possible nationwide daily later in the year.

Nexto.pl Eyes E-Buyers
The newly launched Nexto.pl website is offering 750 electronic magazines and books via a network of more than 3,000 partners. "We've got 52 publishers and e-newstands signed up and ready to sell our e-books," says Bartłomiej Roszkowski, chairman of NetPress Digital, which owns the site. The company is one of the largest of its kind in Poland and has been selling electronic versions of more than 100 titles online for two years.

The Nexto.pl website is a distribution platform for digital publications like e-press, e-books and audio books. NetPress's partners will be selling the same titles through their e-newstands. Some 3,300 have opened e-newsstands so far and a further 3,000 are ready to do so. NetPress has extended its offer to companies that already sell online but want to expand by selling e-books.

Book Market Grows
The Polish book market grew to zl.2.4 billion in 2007, according to the Polish Chamber of Books. This was an increase of 5 percent over the previous year. Book sales, as reported by publishing houses, increased tenfold between 1991 and 2007. There are also 3,000-4,000 publishers today, compared with around 100 before 1989.

E-Trade Boom
E-trade was up 50-70 percent last year, according to an online survey conducted over the Sklepy24.pl website. Most online stores reported higher sales in 2007, with almost half reporting increases of more than 30 percent and a fifth reporting increases of more than 100 percent.

The number of online stores also shot up from 2,500 to 3,500 last year. The fastest growing areas were gifts and accessories, clothing and footwear, and household and gardening products. The figures from stores selling books and multimedia were more subdued.
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