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The Warsaw Voice » Business » January 30, 2008
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MEDIA IN BRIEF
January 30, 2008   
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You Can Dance, Mark II
One of the most popular television shows of recent years, You Can Dance-Po prostu tańcz produced by the private TVN station, has held auditions for the second edition of the program. Auditions were held in Bytom, Cracow, Gdańsk and Warsaw. The 36 best dancers will go on to receive tuition in the tango capital of the world, Buenos Aires, Argentina, in mid-February. Choreographers and a panel of judges will then shortlist the program's final 16, who will appear on TVN in March.

"The dance trip through the South American country, whose music so strongly reflects the national temperament, is expected to develop body awareness among the program's contestants and encourage them to become more self-confident and enjoy dancing," said program producers Ewa Leja of TVN and Grzegorz Piekarski of Mastiff Media. "The tango will rule the day, as in Buenos Aires it is this dance that so powerfully symbolizes emotions."

Kinga Rusin will host the program and the jury will consist of actress and producer Weronika Marczuk-Pazura and choreographers and dancers Augustin Egurrola and Michał Piróg.


New President for Mothership
Marek Żołędziowski, until recently CEO of Saatchi & Saatchi in Poland, has become the new president of the Mothership Group. Żołędziowski, aged 34, graduated from the Department of Economics at the University of Business and Government in Warsaw and completed his post-graduate studies in intellectual property law at the department of law at Warsaw University. He has been in the advertising business for 13 years, 11 of which were spent working for the agencies BBDO and Saatchi & Saatchi. In the latter, he was Polish president and CEO for seven years, the youngest to hold such a post in the company globally.

Mothership is the most rapidly growing marketing and communications group in Poland and includes the DougFaberFamily, AdWorks, EMLab, Goodwill PR and the Yoof marketing agency. Some of the group's major clients are BMW Polska, PF Jelfa, Deutsche Bank, Ardo Polska, Finlandia and Link4.


Media Trends 2008
The 8th Media Trendy (Media Trends) competition, organized by the Advertising Agencies Association (SAR), is open to applications until Feb. 8. The organizers will give awards to what they judge are the most interesting and innovative advertising campaigns of the year. Companies from various branches of the media and advertising are eligible to enter.

"There are two categories in the competition, innovation in planning media campaigns and innovation in the media," said SAR's Iwona Dynowska, who heads Media Trendy. "The former is for those who have created advertising and marketing campaigns and who have applied new trends and approaches to media planning and buying, while the latter aims to highlight marketing projects by the media that have made the media more attractive to audiences and advertisers," said Dynowska.

The awards will be presented at the Media Trendy 2008 Gala on March 10.


Polsat 24 to Launch in May: Report
The Polsat 24 around-the-clock television news channel, part of the private Polsat station, will be launched in May, Presserwis media newswire has reported. Previously Polsat announced the new channel would be launched in the first quarter of this year. Polsat 24 is the station's response to the rival private TVN24 and the public TVP Info channels. Polsat 24 will complement business news channel TV Biznes, which is also part of Polsat. According to Presserwis, Polsat's investment in TV Biznes and Polsat 24 will total zl.150-250 million.


UPC Plans Digital TV
The UPC Polska cable TV operator and triple-play (TV, internet and telephone) provider will launch a digital television service in May. Its digital package will initially be offered in Warsaw and towards the end of the year in several other large cities.

UPC Polska provides internet services to 300,000 subscribers, and the company is in second place on the market in terms of customer numbers. The market leader is still the Neostrada service that Telekomunikacja Polska (TP SA) provides to over 2 million customers.

UPC's 300,000 internet users account for 30 percent of the 1 million subscribers to the company's TV services. UPC is confident that half of its TV subscribers can be persuaded to sign up for its internet service. The operator is planning to simplify the sales system and offer do-it-yourself installation kits for subscribers, which will cut costs by eliminating the need for technicians to come to customers' homes. The operator has also announced services for small enterprises.


TV Puls License Extended
The National Radio and Television Council has extended the broadcasting license of TV Puls to include transmitting stations in Wrocław and Szczecin. Council members say they have thoroughly examined a motion that the competition TVN station put forward to try to prevent TV Puls from competing for new frequencies with other broad-content broadcasters. TVN claims TV Puls should not have been allowed to broadcast broad content, but should have been allowed to continue as a specialty broadcaster only.

Witold Kołodziejski, the chairman of the council, has also voiced opposition to changes to the law on radio and television proposed by the ruling coalition of the Civic Platform (PO) and the Polish People's Party (PSL). The parties are seeking to reduce the powers of the council.


Agora Launches Website in Ukraine
The Agora media company, the publisher of the Gazeta Wyborcza newspaper, has launched a website in Ukraine. Blox.com.ua, modeled after the Polish site Blox.pl, enables its users to post blogs. This is the first project by the Agora Ukraina company.


Cinema Advertising Profits Up
Polish movie theaters made zl.70 million from advertising last year, 20 percent more than in 2006, according to data by New Age Media advertising company. Last year, 32.5 million people attended movie theaters, and the majority, 25.4 million, saw movies at multiplexes. This year, New Age Media is anticipating a 20-percent rise in sales of advertising in movie theaters.
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