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The Warsaw Voice » Business » February 6, 2008
SPECIAL SECTION: TRADE FAIRS
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Polish Exhibition Sector Proves Attractive
February 6, 2008   
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The key performance indicators of the exhibition sector-exhibition space rented, number of exhibitors and number of visitors-improved considerably in 2007 thanks to an economic revival, stronger consumer confidence and the expansion of the exhibition market as monitored by the Polish Chamber of the Exhibition Industry, with the number of exhibitions rising from 189 to 217.

According to the Chamber, a total of 640,000 sq m of space was rented in 2007 at the 217 exhibitions organized in Poland by 25 companies, all members of the Chamber. Trade fairs attracted 30,600 exhibitors and 1 million visitors. Compared with 2006, exhibition space increased by 21.3 percent, and the number of exhibitors and visitors rose by 13.8 percent and 8.9 percent respectively. The increase in the number of domestic and foreign exhibitors-13.6 percent and 12.8 percent respectively-and in the number of visitors shows that the exhibition sector did not decline in importance.

The following companies lead the field in terms of exhibition space rented and the total number of exhibitors: Międzynarodowe Targi Poznańskie, Targi Kielce, Międzynarodowe Targi Gdańskie, Targi w Krakowie, and Międzynarodowe Targi Polska based in Warsaw. The five fair organizers have a 79-percent share of the market in terms of exhibition space and a 72-percent share in terms of the total number of exhibitors. They also provide services to 86 percent of foreign exhibitors. As regards the number of visitors, the highest ranking companies were as follows: Międzynarodowe Targi Poznańskie, Targi Kielce, Międzynarodowe Targi Gdańskie, Targi w Krakowie, and Murator Expo based in Warsaw.

The largest exhibition in 2007 in terms of space rented was the Budma-International Construction Fair in Poznań. The Autostrada- Polska International Road Building Fair in Kielce ranked second. The Bielsko-Biała Energetab International Power Industry Fair, monitored for the first time, was one of the top 10 exhibitions in this category.

The exhibition statistics were audited by BDO Numerica, commissioned by the Chamber. More than 10 Polish fair organizers are not members of the Chamber and their statistics are not included in this report.

Bogusław Zalewski
President of the Polish Chamber of Exhibition Industry
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