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The Warsaw Voice » Business » February 6, 2008
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Breaking Records
February 6, 2008   
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We are justifiably proud of the fact that Kielce Trade Fairs reported record results last year. We are the second largest trade fair organizer in Poland in terms of market share and we are way ahead of the rest of the pack. We let 40 percent more space this year to notch up the best result in our 15-year history. But that was not the only record we shattered. Let us take a look at our calendar.

We staged 38 events in 2007 compared with 29 in 2006. We had 25.35 percent more exhibitors and 13.8 percent more foreign exhibitors. More than 145,000 people came to Kielce to visit trade fairs during 2007-22 percent up on the previous year. Obviously, some of these impressive figures can be attributed to Poland's rapidly improving economic situation and to the fact that trade fairs are making a comeback as a marketing tool. Kielce Trade Fairs has been capitalizing on this by looking at how the events we have held so far could have been better organized. After conducting some intensive market research, we managed to add a few new events to our calendar last year and these are shaping up extremely well. We also made our exhibition halls available to other organizers like the Poznań International Fair which held the Chinese fair and the Bakepol bakery fair here in Kielce last year.

Kielce Trade Fairs' A-list includes the International Defense Industry Exhibition, the Autostrada-Polska International Fair for the Road Construction Industry, the Maszbud International Construction Equipment and Special Vehicles Fair, the Plastpol International Fair for Plastics Processing, well-known across Europe, the Metal International Fair for Foundry Technologies and the Sacroexpo International Exhibition of Church Construction, Church Fittings and Furnishings and Religious Art. These are some of the most important trade fairs in Europe.

Kielce Trade Fairs has garnered a number of awards and honorable mentions including the Polish Business Leader Golden Statuette, the Foreign Minister's award for the promotion of Poland internationally, the Business Cheetah, and Business Gazelle. We hold the Polish Business Leader Golden Statuette with a First and a Second Diamond.

Specialized events have been attracting increasing interest on the trade fair market. Kielce Trade Fairs has taken this on board and some of the fairs we hold are designed to make us an even bigger success in Poland. Kielce Trade Fairs has every reason to kick off a new project this year given that every aspect of our business is growing. By 2013, Kielce Trade Fairs will have enlarged its indoor exhibition area to 47,000 square meters and will have built a congress center for another 1,000 people. This is going to cost upwards of zl.160 million, part of which will be financed with subsidies from the European Union.

Andrzej Mochoń, Ph.D., Chairman of Targi Kielce Sp. z o.o.
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