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The Warsaw Voice » Business » February 20, 2008
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Cities Debate Self-Promotion
February 20, 2008   
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6.8 percent will be the average GDP growth this year in the 10 newest members of the European Union, according to World Bank analysts.

The Euro 2012 soccer tournament is a big investment opportunity as well as a chance to strengthen the Polish economy. This was the conclusion of participants at the "Three Cities, Three Rivers-Investments, Opportunities and Challenges" conference, organized by Roadshow Poland at the Intercontinental hotel in Warsaw Jan. 29.

Image is the key to a city's development. A positive image attracts investors and tourists. During the conference, the Polish cities that want to effectively promote themselves in the run-up to Euro 2012 presented plans for strategic urban planning relating to their investment potential as well as outlining the barriers they face in carrying out these plans.

The participants of the conference listened in on the plans and opinions of officials from Warsaw, represented by Andrzej Cudak (acting director of the Secretariat for Euro 2012 at Warsaw city hall), Gdańsk, represented by Alan Aleksandrowicz (deputy director of the city's department of economic policy), Cracow, represented by Jan Okoński (special representative of the mayor of Cracow for enterprise development), Wrocław, represented by Adam Grehl (deputy mayor), and ¦widnica, represented by Wojciech Murdzek (mayor.) Murdzek said it was important to promote cultural heritage sites and not only focus on new commercial initiatives.

City officials pointed to the need for changes in the law which would ensure the proper regulation of public finances and public-private partnerships.

The deputy mayor of Wrocław, Adam Grehl, said the promotion of cities was in the national interest and not just of local importance. The importance of a professional approach to city promotion and the need to employ the services of companies that are expert in this field was also stressed.

Gdańsk and Cracow officials said an underdeveloped transportation system was one of the main obstacles they faced.
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