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The Warsaw Voice » Other » March 5, 2008
EURO 2012 - VOICES
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Eye on the Ball
March 5, 2008   
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Marcin Herra, CEO of PL 2012 company:
"Business has taught me that every project is feasible."


"Even a journey of a thousand miles begins with the first step," was the Chinese proverb with which 34-year-old Marcin Herra, the newly appointed president of PL 2012, the government-appointed company tasked with preparing the infrastructure for the Euro 2012 soccer championships in Poland, started his presentation at a recent press conference in Warsaw.

"It is 1,578 days until the opening match of Euro 2012, but I can say even today that this project cannot help but succeed," he said.

"I have been given the responsibility of taking part in a project that is among the most important for Poland-organizing the European soccer championship in Poland and Ukraine," he continued. "I treat this event as a project to be managed according to business models. If we all work well together, Poland will score an organizational success. Business has taught me that every project is feasible if you prepare for it properly," Herra added.

He said that PL 2012 would coordinate activity in many fields, including stadium construction, transport, hotels, medical care, security, promotion as well as taking care to protect intellectual property. He stressed that the most important thing was the selection of professionals for the project, who would take responsibility for individual areas, and then their mutual cooperation. Prompt decision-making and consistently seeing decisions through were equally important considerations.

Herra has experience gathered over many years working as a manager at the Lotos Group, a Gdańsk-based corporation.

PL 2012's responsibilities will include project management, coordinating stadium and accommodation construction, medical care, promotion, coordinating hotel infrastructure, air and road transport. In addition, the company will prepare regular reports for UEFA on the status of the preparations for the 2012 championship.

Introducing PL 2012's CEO at the press conference, Poland's minister of sport and tourism, Mirosław Drzewiecki, said Euro 2012 was a priority for Prime Minister Donald Tusk's government. Drzewiecki said Herra would have a strong position to be an important partner for ministers. He also said a company like PL 2012 couldn't be successful without strong support, adding that the company would be professional and hire people who were experts in their field.

Among those present at the press conference was Michał Listkiewicz, president of the Polish Football Association (PZPN), who presented Herra with a Polish national team shirt with the number 10 and his name on it. "This is a forward's shirt because Herra is meant to score goals for Poland," he said. "A professional company has been set up, made up of experts and not politicians. The PZPN will play the role of a kind of foreign ministry responsible for contacts with UEFA," Listkiewicz added.
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