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The Warsaw Voice » Business » March 5, 2008
MEDIA
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MEDIA IN BRIEF
March 5, 2008   
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Polish Doc. Success in Spain
A documentary called 52 Percent, directed by Rafa³ Skalski, has won the Best Short Film prize at the Punto de Vista Festival in Pamplona, Spain. The award for Skalski, a student at the £ód¼ Film School, is the second Polish victory within two years at this new festival, following Tomasz Wolski's Best Director award for Hospital last year.

Part of the Poland-Russia: A New Way project, 52 percent was produced by Eureka Media in cooperation with the £ód¼ Film School. The documentary won the Grand Prix at last year's Cracow Film Festival and has been shown at several international festivals, including IDFIE in Amsterdam, Tous Court in Aix-en-Provence and ZagrebDox in Croatia. It will soon compete at festivals in Brazil, Northern Ireland and Hungary.


Media Man of the Year
The Academy of Media and Advertising announced the winners of the 2007 Impactor Awards Feb. 28. The awards are given to the most outstanding personalities in the media and advertising industries. The 2007 Media Man of the Year is Piotr Walter, president of TVN Group, the commercial television network. The academy awarded him for "continuing the strategic development of the company and for consistency and development of modern TV stations." Walter won the award for the third time in a row. He was previously honored for being "a visionary who defines the prospects for the rise of the TV market in Poland" (2006) and for "bringing the TVN Group to a successful debut at the stock exchange, as in 11 months, the price of TVN shares more than doubled" (2005).

At the Impactor Awards, the media and advertising industry acknowledges people whose work deserves special respect and admiration. The winners are chosen by the Academy of Media and Advertising, which consists of the most experienced market experts appointed by trade organizations.


Latest CSI Shows Reach Poland
The AXN action television channel, part of Sony Pictures Television International, will be the first in Poland to show the latest seasons of the three CSI: Crime Scene Investigation series: CSI: Las Vegas, CSI: Miami and CSI: NY. The hit American shows are known in Poland as Kryminalne zagadki.

The main characters in the CSI series are forensic scientists who solve the most mysterious murders by examining evidence found at crime scenes. They are on the case non-stop, searching for new leads to help them catch the criminals.

The CSI serials, produced by Hollywood mogul Jerry Bruckheimer, enjoy record high ratings as the most popular American shows in the world, broadcast in 36 countries. They are also the most popular AXN shows in Poland, with each episode attracting hundreds of thousands of viewers.

AXN is available through cable networks and on digital TV platforms. The AXN pack consists of AXN, AXN Crime and AXN Sci-Fi. In Poland, AXN is represented by HBO Polska Sp. z o.o.

M.R.


Mobile TV Tests
Poland's four largest cell phone operators-Era, Orange, Plus and Play-have begun DVB-H (Digital Video Broadcasting Handheld) testing mobile digital TV. The four operators, who signed a cooperation agreement two months ago, say they are now ready for a commercial launch and are just waiting for legal regulations, frequencies and investment guarantees. Test broadcasts have been using 12 TV channels from Poland's public TVP network and commercial operators TVN and Polsat. Viewing is possible outdoors up to 30 km from the center of Warsaw and indoors up to 10 km. Transmission is handled by Emitel, a member of the Telekomunikacja Polska telecom group.


World's Largest News Agency in the Making
Canada's Thomson Corp. has obtained conditional permission to purchase Britain's Reuters Group from the European Commission, the U.S. Justice Department and Canada's Competition Bureau. The transaction will create the world's largest news agency.

The U.S. Justice Department has only approved the transaction on condition that Thomson Corp. and Reuters Group provide three sets of financial data and copyright licenses within 60 days. Both companies have given assurances that the quality of information will not be affected, according to EU Competition Commissioner Neelie Kroes.


TV Demographics
Poland's most ardent TV viewers are women and people with vocational or high school education, according to the latest survey from Poland's TNS OBOP research agency. TV is also the main source of entertainment in the countryside and small towns. People aged over 45 make up the largest single group of TV viewers. Public channels TVP 1 and TVP 2 and the private Polsat are most popular in rural areas and the private TVN is most popular with women.


Polsat Leads the Charge
Polsat earned more from advertising revenue than any other Polish TV broadcaster in January, according to the TNS OBOP research agency. Receipts totaled zl.121.9 million, a year-on-year increase of 44.9 percent. TVN came in second at zl.117.7 million, 2 percent down on January 2007 while public broadcasters TVP 1 and TVP 2 reported revenues of zl.81.1 million and zl.48.5 million respectively.


TV Puls Extends Coverage
TV Puls, a channel owned by the Franciscan order and News Corp. will be extending its coverage from 15.9 to 23.23 percent of Poland, according to Presserwis, a daily newsletter published by Press. The National Radio and Television Council has granted the channel, jointly owned by News Corp. and the Franciscan order, new transmitters in Szczecin, Katowice-Bytków, Nowy S±cz and Wroc³aw.


Radio Station Ad Revenue Boost
Polish radio stations earned zl.1.72 billion from commercials last year, 20 percent up on 2006, according to advertising monitoring firm Expert Monitor. Broker FM's channels made zl.419.2 million from commercials, Eurozet zl.406.44 million and public broadcaster Polish Radio zl.147.07 million.

The most popular nationwide channels in 2007 were RMF FM followed by Radio Zet, according to market researcher Radio Track MillwardBrown SMG/KRC.
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