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The Warsaw Voice » Business » March 12, 2008
MEDIA
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MEDIA IN BRIEF
March 12, 2008   
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Award for TVN24 Website Head

Kuba Sufin, head of the tvn24.pl online television news service, won the 2007 Dariusz Fikus Award in the Media Creator category March 6. The Dariusz Fikus Awards were handed out for the 11th time. Sufin received his for building tvn24.pl from scratch and making it "one of the most interesting and user-friendly" online news services in Poland. Other nominees in the category were Piotr Kwieciński, head of the Polish Press Agency; Polish Radio head Krzysztof Czabański; Fr. Marek Gancarczyk, editor-in-chief of Gość Niedzielny weekly; and Dominik Libicki, president of Cyfrowy Polsat.


Springtime on Discovery Channel

The Discovery Channel is launching a range of new programs this spring. Through the end of April, the channel's spring programming will be backed by a promotional campaign entitled Powerful Stories. Real Life. The campaign is designed to advertise the channel on illuminated billboards in Poland's eight largest cities, in addition to promoting it in the press, on the radio and on the internet.

New shows to be launched by the Discovery Channel in March and April include Real Heroes, The Last 24 Hours, Fight Quest and The Richest People of the World.


TVN Gra Flops

Private broadcaster TVN has lodged an application to have its TVN Gra (Games) channel license revoked following a disappointing financial performance. TVN Gra was launched in October 2005 to generate revenue through call-in shows. "Viewers seem to prefer call-in shows as occasional programs on other channels," says chairman Piotr Walter. Other TVN channels like TVN Siedem, TVN Turbo, TVN Meteo and TVN Lingua have call-in shows as part of their general programming.

TVN Gra's license to transmit via satellite is valid through October 2015. The channel has a 45.2-percent reach via digital TV platforms and cable networks.


U.S. Internet Advertising Up Again
Online advertising revenues exceeded $21 billion in the United States last year, according to the Interactive Advertising Bureau. This was a 25-percent increase and compares with a 35-percent increase in the previous year. However, the internet still only accounts for 10 percent of all U.S. advertising expenditure.

M.R., L.Ż.
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