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The Warsaw Voice » Business » April 2, 2008
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No End to High-End Tech
April 2, 2008   
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Wojciech Wasilewski, sales and marketing director at the Telecom division of Samsung Electronics Polska Sp. z o.o., talks to Bartosz Grzybiński.

How is Samsung doing on the Polish market for cell phones?
The past few years have been a very good time for us. In 2006, we sold over 1 million cell phones, which made us the second largest brand on the market here. We doubled our sales last year and remained among the leaders, competing against Sony Ericsson for second place in terms of the number of cell phones sold. Despite stiff competition, we became the main cell phone provider for the Play and GSM Plus cell phone networks. Our cooperation strategy, based on a high level of credibility, has worked. We would not have succeeded, of course, if we had not offered a wide range of high-end phone models.

What are your plans for this year?
We want to boost our sales by 30 percent, and our strategic goal is to strengthen our position as the second largest cell phone seller on the market. We realize this is no easy task and we want to achieve this ambitious goal by improving relations with our customers and expanding our cooperation with independent operators, alongside the major ones including Play, Era, Plus and Orange. I hope our wide range of products will help us; right now there are 40 Samsung phone models on the market.

How important is Samsung's involvement in the Olympic movement?
Samsung Electronics has been a strategic sponsor of both winter and summer Olympic Games for years. You could say we support the Olympic movement on a global scale. Here in Poland, we are the main partner of the Polish Olympic Committee, but our main focus are track-and-field sports. We are the main sponsor of the Polish Athletics Union; we have set up the Samsung Athletic Team. For three years, we have held the annual Samsung Athletic Cup for the youngest athletes. Sports and fair competition play a major role in Samsung's strategy.

A cell phone these days is a multimedia tool that can combine a radio, TV, camera and multimedia player as well as many other functions. What else do you think can be packed into what is, after all, a phone?
No other technology sector has been progressing as fast as telecommunications. Interestingly, these days even the most advanced multimedia technologies are employed in mass production. For example, Samsung sells a phone model with a 5-megapixel camera in it. Just a few years ago, such resolution was only available in professional cameras; now you get the same in your cell phone. Is this the end? Most definitely not. Suffice to say you will get 7-8 megapixel phone cameras by the end of this year, or perhaps even more than that. It is really hard to define the limits of this technological advance, especially as a new trend is emerging whereby cell phones are used for high-speed data transmission in operating systems.
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