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The Warsaw Voice » Business » April 2, 2008
Business
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Modern Printing Solutions
April 2, 2008   
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InfoPrint Solutions Company, established last year through a joint venture between Ricoh and IBM's Printing Systems Division, is one of Poland's leading printing service providers for both small companies and major enterprises. Ricoh and IBM have been strategic partners for 20 years, developing innovative technologies like advanced image processing and production printing systems. InfoPrint's Polish clients are serviced by a network of more than 30 trade partners.

"TransPromo or transactional prints with proactive marketing are a form of ongoing liaison with customers that can be a powerful direct marketing tool for the simple reason that they are opened and read on a regular basis," says Chris Reid, InfoPrint's Global Solutions Manager. "Thanks to the TransPromo concept, each stage of a marketing campaign develops and consolidates customer relations." Instead of printing plain transactional documents, companies can include customized messages, graphic elements and marketing data to enhance document clarity and consolidate their brand images. They can also use their mail-out messages to build brand loyalty.

Automated Document Factory (ADF) is a system that automatically examines digital documents throughout the compilation process. This encompasses preparing their contents right through to mailing them out.

"We have installed state-of-the-art solutions in Poland, complete with monochromatic printers that can produce up to 1,400 pages per minute," says Jacek Kruciński, regional manager for Poland. "Our customers are companies which print out reams of corporate documents, like banks, telecom operators and insurance companies. Polish companies have been investing considerable funds in raising their technological potential and their ability to offer modern products and services over the last couple of years. We want to keep developing this market and we're especially interested in books and other publications printed to order."

M.J.
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