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The Warsaw Voice » Business » April 2, 2008
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April 2, 2008   
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RMF FM Draws Most Listeners

The Cracow-based RMF FM radio station remains market leader in terms of audience share, according to the latest Radio Track surveys that the MillwardBrown SMG/KRC institute conducted between December and February. RMF FM had a 23 percent share of the audience, up from 22.5 percent over the same period the year before. Its main competitor, Radio Zet, had 19 percent, down from 19.4 percent, while the public Polish Radio One station came third at 12.9 percent, down from 13.6 percent. Polish Radio Three scored 5.7 percent, down from 6 percent, Radio Maryja 2.4 percent, up from 2.1, Polish Radio Two 0.5 percent, down from 0.6 percent, and Radio Bis 0.3 percent, down from 0.4.

Digital TVP Closer

Polish public television broadcaster TVP and the SES Astra satellite operator are in talks to launch a digital TV platform. The project aims to take on the commercial digital platforms on the Polish market, Cyfrowy Polsat, Cyfra+ and "n." The three operators are confident that TVP channels will remain on their platforms despite the upcoming TVP project.

At a recent Media Trendy (Media Trends) conference, TV broadcasters discussed plans to digitalize terrestrial TV. The first digital multiplex, or a group of digital TV channels that are mixed together for broadcast, in Poland will be launched next year, replacing the current free-to-air frequencies. The multiplex will most likely consist of the following seven channels: the public TVP1, TVP2 and TVP Info and private channels Polsat, TVN, TV4 and TV Puls. Nothing has been decided as to the exact composition of subsequent multiplexes. TVP wants to have exclusive rights to two. The latest idea is for the second multiplex to contain a common channel for the major TV stations and featuring broadcasts from the Euro 2012 European soccer championships.

Outdoor Advertising Gets Bigger

Companies spent zl.44.1 million on transit advertising in Polish cities last year, 8.3 percent up on 2006. Transit advertisements are outdoor advertisements placed in or on vehicles such as trams or at stops and stations. The sector is anticipating another rise this year, maybe even as high as zl.50 million, if analyses carried out by the Outdoor Advertising Chamber of Commerce are accurate. Overall expenditure on outdoor advertising-including transit advertising-in Poland came to zl.669.7 million last year. This was a better-than-expected result, according to the Outdoor Advertising Chamber of Commerce. Analysts say this can be partially attributed to the election campaign in Poland last year.

Revamp for Discovery

Discovery Networks has rebranded the Discovery Science channel and will launch a new Discovery World channel. Discovery Science aims to give viewers an insight into developments in science and technology. The channel acquired a new image April 1, with a fresh logo and look and more programs, covering environmental issues, calamities and natural disasters, as well as topics such as modern engineering and technology.

The Discovery Civilization channel will April 18 be replaced by the new Discovery World, with a different logo and look and a new range of programs targeted at a wider audience. Discovery World will continue to broadcast programs that were available to Discovery Civilization. Apart from historical series, these include programs on criminology, engineering and motoring.

Joy of Consumption

The Polish edition of international glossy women's magazine Joy has handed out awards in a new competition called Joy Trendy (Trends) 2008. Readers nominated 24 brands and products, which not only appeal to their taste and "satisfy the needs of modern women," but also reflect a cosmopolitan lifestyle. A panel of experts and a separate jury made up of readers picked winners in three categories: fashion, beauty and lifestyle. The prize winners were announced at a gala held at Multikino in Warsaw's Złote Tarasy shopping mall March 17. The ceremony was hosted by Anna Ibisz, editor-in-chief of the Polish edition of Joy magazine, and TV presenter Maciej Dowbor. The awards went to Levi Strauss and Intimissimi in the fashion category, Vichy and Rimmel in the beauty category, and Suzuki and Avon in the lifestyle category.
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