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The Warsaw Voice » Business » April 16, 2008
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April 16, 2008   
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Dancers Battle It Out
TVN viewers and studio audiences started following the fortunes of the finalists of the second series of You Can Dance-Po prostu tańcz live April 9. The program is a Polish version of the popular U.S. show So You Think You Can Dance. Thousands turned up for the auditions in Bytom, Cracow, Gdańsk and Warsaw earlier this year. Those 36 dancers judged the most talented were sent to a dancing boot camp in Buenos Aires, Argentina, where they performed before some of the world's top choreographers while being assessed on their physical dexterity and mental stamina. The lucky 16 who made the grade will now be battling it out on air but will have to woo the audience to have any chance of winning.

The rules are as they were in the first series. The dancers are paired off and draw the style of dance they will be presenting on the next program. This gives them a week to prepare with the assistance of professional choreographers.

The jury puts those candidates they are least impressed with on notice. These then give a "last chance" performance in which the viewers can save them via SMS. The couple that least wows the TV audience on a given program has to leave. The winner chosen by the TV audience will be given a dance scholarship at the Broadway Dance Center.

The show is hosted by Kinga Rusin and the jury comprises film producer Weronika Marczuk-Pazura, choreographer Augustin Egurrola and dancer Michał Piróg.

Viewers Voice Off
A new program called Publiczna.tv will be screening Sundays at 5:30 p.m. on commercial news channel TVN24. This is Poland's first TV show where the viewers get to star. Host Maciej Mazur will be chatting to viewers live for an hour via an internet video connection. Everyone can now have their moment of fame without leaving home thanks to the new Onet Skype internet connection.

Publiczna.tv is essentially a vox pop of the 10 most interesting events of the previous week. Politics, sport and show business will all be covered. The program will include interviews and features about things that happened during the week from an entirely new perspective.

TVN24 was encouraged to introduce the program by the success of another TVN24 project, Kontakt TVN24, which was launched a month ago. The station and its website presents material sent in by viewers. "The interest and engagement of our viewers have exceeded our wildest expectations," said TVN24 editor in chief Adam Pieczyński.

EuroNews in Polish?
EuroNews, the EU-subsidized European news channel, may soon start work on broadcasting in Polish once it has launched its Arabic version in July. The channel currently broadcasts globally in English, French, German, Italian, Portuguese, Russian and Spanish and competes directly with CNN and BBC World. The EuroNews board would ultimately like to broadcast in 16 languages including Turkish, Hindu and Mandarin. EuroNews head Philippe Cayla wants to add a new language every year.

Cayla came to Warsaw last week to solicit Polish support for the project, meeting with officials from the Ministry of Culture and National Heritage and with Danuta Hübner, EU Commissioner for Regional Policy. Hübner has already backed plans for EuroNews in Polish.

Success largely hinges on Poland's public broadcaster Telewizja Polska (TP), EuroNews's only potential Polish partner. TP would have to invest a considerable amount to become a stakeholder.

TVN Ratings Up
Private TV channel TVN was watched by 18.7 percent of viewers aged over four in March according to AGB Nielsen Media Research. This placed TVN second only to public rival TVP1 which had 22.3 percent. TVN overtook TVP2, which had 16.8 percent.

Changes at TVN Siedem
Private TV broadcaster TVN has unveiled the latest programming changes for its satellite channel TVN Siedem. The channel has allocated time slots to TV series targeting viewers aged 15-39. TVN Siedem will mostly be competing with movie channels. The TVN group has more changes afoot for July, including a new look and logo.

Axel Springer Buys Sport
Publisher Axel Springer Polska (Fakt, Dziennik and Przegl±d Sportowy dailies, Newsweek Polska magazine) is acquiring Sport daily from Katowice-based KTK. Axel Springer is taking on the editorial staff headed by Andrzej Grygierczyk along with the publishing rights. "This title will complement our sports portfolio perfectly," says Florian Fels, chairman of Axel Springer Polska. Sport has been printed in Katowice since 1945.

Polish In Style Launched
The first issue of the Polish edition of In Style, a monthly magazine devoted to celebrities and fashion, hit the newsstands March 26. The Polish edition will be competing head on with women's magazines like Twój Styl, Pani, Viva! and Glamour. The 194-page In Style is printed by Hubert Burda Media Polska and retails at zl.3.90. The Polish edition is printed under license from Time Inc. publishing house in the U.S.
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