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The Warsaw Voice » Business » April 23, 2008
Business
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Learning About Advertising
April 23, 2008   
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Poland's largest advertising agencies and media buying companies will take part in an advertising and promotion conference for students at Jachranka, 28 km out of Warsaw, April 25-27. The conference will be held as part of the Brand It Up project organized by the AIESEC international student organization at the Warsaw School of Economics (SGH).

The project's aim is to help young people gain knowledge about the advertising market and the principles of creating ad campaigns. So far, an Advertising Trade Fair has been held as part of the project with the participation of well-known advertising agencies, PR agencies and media buying houses. During the conference, a selected group of students from all over Poland will be able to participate in a training course conducted by specialists in the industry. Workshops during the seminar will focus on advertising and market research. Additionally, there will be training sessions on direct marketing and its links with advertising. The conference will be accompanied by a competition for students in which the main prize will be a paid internship in advertising agencies acting as the project's partners.

M.R.
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