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The Warsaw Voice » Other » May 7, 2008
The £ód¼ Voice
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£ód¼ Wins Golden City Gate Award
May 7, 2008   
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Poland's central city of £ód¼ won the Golden City Gate Award in this year's international competition for films about regions, cities and tourism during the ITB Berlin, the world's largest travel trade fair, held in Germany. The fair attracted participants from 180 countries and the film competition some 80 entrants. £ód¼ Mayor Jerzy Kropiwnicki said that he was happy "to have fairly and squarely beaten the other contestants" on March 7, with his city's film, entitled £ód¼, A City of Culture.

Advertising agency Info Express made the 12-minute promotional film about £ód¼ at the end of 2007 and it immediately began winning awards. It won the Grand Prix Tour Film 2007 award at Poland's largest tourism fair, the MTT Tour Salon in Poznań. Polish private business television channel TV Biznes awarded it a top prize as did both the Polish Tourism Organization and the Polish Tourism Chamber.

Viewers say the film is full of fresh ideas. The creators, Ma³gorzata Kamińska and Wojciech Bruszewski, show a dynamic picture of £ód¼. Directors David Lynch and Agnieszka Holland both reflect on the city and the film describes £ód¼'s ties with directors Andrzej Wajda and Roman Polanski, Polish-American pianist Artur Rubinstein and German translator and promoter of Polish literature Karl Dedecius. People are often unaware and surprised to discover £ód¼'s links with world-famous cultural figures. "The film is a historical document but also has a strong contemporary context," says Kropiwnicki.

Kamińska says the film is a subjective work: "It is simply our vision of the city."

Justyna Jedlińska, director of the £ód¼ Promotions Office, says the Golden City Gate award is hugely prestigious for £ód¼. She said, "As far as I know, no other Polish city has ever won the award. We still do not have any ideas as to how to take advantage of this success, but we are sure that it will put £ód¼ firmly on the European map." In its next advertising campaign, the city wants to use a song that was very popular in Germany in the 1980s, "Theo, wir fahr'n nach Lodz."
Kropiwnicki said, "The German market is very important to us because £ód¼ continues to be of interest to Germans, also for sentimental reasons. We must not forget that before World War II, Germans made up 10 percent of the city's population and there were times when this figure reached 30 percent."

The short £ód¼ film was made to bolster the city's chances of winning the title of European Capital of Culture 2016. The European Capital of Culture is a city designated by the European Union for a period of one year during which it is given a chance to showcase its cultural life and cultural potential. Other Polish cities competing for the status in 2016 include Toruń, Szczecin, Poznań, Gdańsk, Lublin and Warsaw.

The film can be seen on www.cityoflodz.pl
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