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The Warsaw Voice » Society » May 14, 2008
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E-Generation Puts Family First
May 14, 2008   
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Family rather than career is the top priority of young Polish women aged 18 to 25, a study of the lifestyles, attitudes and behavior of women living in big cities has found.

The research, carried out between the end of February and the beginning of March by Polish consulting firm Stratosfera, commissioned by the Headlines Porter Novelli agency, has highlighted surprising changes in the attitudes of young women. This new generation, dubbed the e-generation because of the technological advances that have impacted on their lives, is strong-willed and streetwise. They prioritize family life and put their career, which is important but not at any price, in second place. They hope to combine a successful career with being an ideal mother.

Equal rights for women and how attractive they are in terms of appearance, personality and intellect are very important to them. Young women also want financial security and stability. "For the first time in a long while I have come across research data that indicates that financial security is not equated with a career," says Tomasz Sobierajski, a sociologist and journalist. "This is a really a very interesting phenomenon."

The research has also revealed a significant rise in interest in jobs that do not require a university degree. Many women say they want to become a hairdresser, masseuse or beautician-jobs that will guarantee them financial security, little stress and time for their families. Says Ola, a 24-year old beautician from Warsaw, "I like my job. It is not stressful, pays me enough money to maintain a good standard of living and, thanks to reasonable working hours, time for myself."

The most surprising results from the research relate to private life. Young women now mature more quickly and they experience sex, alcohol and partying at a much earlier age. The result of this is that young women tire sooner of this type of lifestyle and search for a quieter life.

"I admit, that despite my many meetings with women from various walks of life during the filming of the television program, Miasto Kobiet (The City of Women) for TVN Style, the research results were for me a huge surprise," said journalist Marzena Rogalska. "It seems that young women are great girls with lots of common sense. We constantly forget that they have always had what we constantly had to fight for. A return to conservative values will most certainly result in an about-turn in attitudes among the e-generation's children. But this is surely what a balanced society is all about."

Joanna Matysiak
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