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The Warsaw Voice » Other » May 14, 2008
Ukraine in Poland
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Nemiroff: International Brand from Ukraine
May 14, 2008   
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The Nemiroff company is a leader on the world vodka market, Ukraine's largest alcohol exporter and the largest vodka exporter to the Russian Federation. More than 50 percent of vodka produced at the company's two distilleries is exported and regularly shipped to 55 countries worldwide, including to Poland.

The traditions of vodka production in the small town of Nemirov - where the Nemiroff distilleries are situated - date back to ancient times, when the locally grown grain and clear natural water were used to produce spirits for people's own consumption. By the middle of the 19th century the town came under the ownership of Count Bolesław Potocki, who then gave it away as a dowry for his daughter, Maria, who married Count Grigoriy Stroganov. And it was Count Stroganov who opened the first large distillery in Nemirov in 1872. Due to the perfect and constant quality of the alcohol, the distillery's product was known far beyond the region. The spirits were supplied to Moscow and St. Petersburg, as well as outside the Russian empire to Europe. In 1992, the Nemiroff Ukrainian Vodka Company was founded as a joint-venture enterprise by investors from Germany and the U.S., continuing the tradition of spirits production in Nemirov.

The company was advancing gradually, developing original recipes for its beverages and increasing sales in Ukraine, expanding exports and winning recognition from experts and connoisseurs around the world. With the varied portfolio of vodkas and vodka-based beverages, produced according to original recipes and with exclusively natural components, Nemiroff has gained a momentum and a dynamic that secured its international growth.

In 2003 and 2004, according to Millionaires Club (a supplement of Drinks International, the British beverages industry magazine), the Nemiroff brand was rated the fastest growing international spirits brand in the world. In 2005 and 2006, the Millionaires Club and Impact (the U.S. beverages industry newsletter) reported that Nemiroff was placed among the top three international vodka brands in terms of sales.

Now Nemiroff's line includes 25 products, with the leading brands being Nemiroff Original, Nemiroff Honey Pepper, Nemiroff Birch Special (or Brzozówka, as it is called in Poland), Nemiroff Rye Honey, Nemiroff Premium and Nemiroff Lex. The wide range of classic and flavored vodkas can satisfy different tastes. Nemiroff vodkas can be consumed neat, on the rocks, or serve as the perfect base for many classic and original cocktails.

Nemiroff products have won awards at numerous tasting competitions worldwide, including the International Spirits Award, International Spirits Challenge, International Review of Spirits, Vodka Challenge, and the International Wine and Spirits Competition. Recently, at the Vodka Masters 2007 tasting competition, Nemiroff Original has won the highest award - Master - in the category of vodkas from Eastern Europe, and Nemiroff Lex has won the Gold award.

It is no wonder that Poland, one of the four largest vodka markets in the world, has become one of the priority markets for Nemiroff. In 2003 Nemiroff Honey Pepper - the company's star drink- was presented at the Polagra Food exhibition in Poznań, and was awarded the Gold Medal for quality. The company officially entered the market in 2004, and seeing the opportunity for expanding business in the country, opened the Nemiroff Polska in October 2007.

Now Nemiroff is showing constant sales growth in Poland and is becoming a more and more visible player on the country's alcohol market. Success was largely determined by the introduction a unique range of flavored vodkas to the Polish market - notably Nemiroff Honey Pepper and Nemiroff Birch Special.

In September 2007, according to the results of the Laur Konsumenta 2007 (Consumers' Laurel 2007) consumer survey, the Nemiroff brand was the winner in the flavored vodkas category and was awarded the Gold Medal.
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