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The Warsaw Voice » Business » June 11, 2008
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Advertising Online Overtakes Radio
June 11, 2008   
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Spending on internet advertising in Poland last year reached zl.743 million, 8.7 percent of the total advertising market, according to AdEx 2007, a study by the Internet Advertising Bureau (IAB) Polska and PricewaterhouseCoopers Polska.

"Experts' predictions that the internet would account for a larger share of the advertising market than radio in 2007 have been confirmed," said IAB Polska General Director Jarosław Sobolewski. "We are optimistic about the further expansion of the internet in Poland," he added.

A.R.
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