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The Warsaw Voice » Business » June 11, 2008
Media
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MEDIA IN BRIEF
June 11, 2008 By L.Ż.    
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Playboy Names its Hottest Cars
The Polish edition of Playboy magazine named its "Cars of the Year 2008" at a plush party June 2 at the Zamoyski Palace in Warsaw. The winning cars in 12 categories were selected by a jury chaired by car journalist Włodzimierz Zientarski.

The winners included: Young Playboy's Car-the Mitsubishi Lancer; Playmate's Car-the Honda CR-V; Sexy Car-the Fiat 500; Top Technology Car-the Lexus LS 600h. The main title of Playboy Car of the Year 2008 went to the Audi R8.

The cream of society in Warsaw, showbusiness celebrities and businesspeople turned out for the annual gala, now in its 15th year.

Attractions included a display of limousines, a special lingerie fashion display and a concert by Pat Appleton, the charismatic singer from the De Phazz band, known for her smooth jazz sound.

Television presenters Agnieszka Cegielska and Marcin Prokop were comperes of the evening, and Marcin Meller, editor-in-chief of the Polish edition of Playboy was the host of the event.


Who's Got Talent?
FremantleMedia is preparing a Polish version of the TV show Got Talent, which will go to air in the fall on commercial channel TVN. Amateur performers aged five to 90 will be able to show off their abilities, including singers, dancers, circus performers. Producers have started to look for talented contenders. Auditions were held in May in Poznań, Gdańsk, Wrocław, Warsaw and Chorzów.

In the next stage of the contest, performances will be judged by a three-person jury of media personalities and by television audiences, who will be able to send in text messages to vote for their favorites.

The main prize will be at least zl.100,000. Additionally, a recording contract will be signed if the winner happens to be a singer. Got Talent was designed in Britain, although the first program was shown in the United States in 2006. Television stations in France, Australia, Portugal, Sweden and Russia have produced their own versions.


Movement at the Station
Bhavneet Singh was promoted to executive chairman and managing director of MTV International, Emerging Markets. The company's portfolio includes the TV channels MTV Polska, VH1 Polska, Viva Polska and Comedy Central Polska. Singh was previously senior deputy chairman and managing director.

Singh began his career at MTV Networks International in June 2004. He was previously with British soccer club Manchester United, the International Management Group's (IMG) TV division Trans World International (TWI) in India and Discovery Channel in Asia.

MTV Emerging Markets is a regional division of MTV Networks Europe and broadcasts 23 channels in more than 25 countries in Central and Eastern Europe, including Russia and the Middle East. Multimedia Broadcaster MTV, VH1, VH1 Classics, Nickelodeon, Viva and Comedy Central also belong to the MTV Emerging Markets stable.


Global Newspaper Sales Up
At least 1.7 billion people read newspapers every day last year. Average daily sales of paid-for newspapers around the world increased 2.57 percent to more than 532 million copies, and to 573 million with free dailies included. That was 3.65 percent more than a year before. The number of titles also grew, to more than 11,900 at the end of 2007, nearly 3 percent more than a year earlier, says the World Association of Newspapers in its latest global newspaper market report.

Asia accounts for the biggest share of newspaper sales. The world's five biggest markets include China (an average of 107 million copies of newspapers sold every day last year), India (99 million), Japan (68 million), the United States (nearly 51 million) and Germany with 20.6 million copies.

Poland is among the 15 European states where newspaper sales dropped last year. The downward trend in Poland has been visible for five years.

The World Association of Newspapers report was based on data from all 232 countries where newspapers are published.


The Sun in Polish for Euro 2008
Britain's best-selling tabloid, The Sun, is printing several issues in Polish during the Euro 2008 soccer championships, targeting the hundreds of thousands of Poles who have emigrated to that country in search of better-paid work.

The venture is the tabloid's first edition in a language other than English. The first Polish-language edition appeared June 7 with a print run of 77,000. The Sun is owned by Rupert Murdoch's News Corp.


Eska Rock Radio in 18 Cities
As of June 2, Eska Rock radio station is broadcasting in 18 cities, up from four previously. This results from the National Radio and Television Council's (KRRiT's) consent to Eska Rock taking over the rights stemming from a license originally granted to Radio Wawa. Both stations are owned by Zjednoczone Przedsiębiorstwa Rozrywkowe.


License for TVN Warszawa
The National Radio and Television Council (KRRiT) has issued a license for the satellite TV channel TVN Warszawa which TVN wants to launch at the end of the year, according to Presserwis. The new station will focus on local issues, providing both news and commentary.


TV Puls Can Reach 10.5 Million
The TV Puls television station has started broadcasting from a transmitter in Katowice-Bytków. As a result, it can now reach 10.5 million viewers, or 27.5 percent of the country's population, up from 15.9 percent until February. The move comes after a decision by the National Radio and Television Council (KRRiT) to grant TV Puls the right to use the transmitters in Szczecin, Katowice-Bytków, Nowy S±cz and Wrocław.
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