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The Warsaw Voice » Business » July 9, 2008
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Mobile Phone TV: The New Must-Have
July 9, 2008   
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Telecommunications giant Ericsson unveiled its latest multimedia technology including Mobile TV at an event billed the "Ericsson Sailing Tour - A Multimedia Experience" on June 19 in the coastal resort of Sopot.

Mobile TV is the application users would most like to have on their mobile phone, according to consumer research conducted by the company and CNN television, and presented at a press conference during the Sopot event. The study, which questioned 981 people and was conducted Aug. 15 - Sept. 15 last year, shows that there is a large group of mobile phone users that regularly use additional services, search the internet for information, ring tones, wallpaper, music and games. Customers' expectations are growing alongside technological progress.

Mobile TV is an application for mobile phones and a set of functions and equipment installed on the operator's network. The system provides interactive television on third generation (3G) mobile phones. For easy viewing of programs a special Java application is installed on the user's phone which enables easy and rapid navigating between channels offered by the operator. Ericsson Mobile TV enables quick connection to programs, taking up to 5 seconds.

There are already millions of Mobile TV users around the world. Commercial Mobile TV services operate in more than 170 countries, according to Ericsson. The Orange and SFR operators in France have 1.2 million subscribers of 3G Mobile TV, a more than 40 percent increase on the number of users in the previous quarter.

According to operator TDC Denmark, every unique user watches mobile television for 9-10 minutes daily on average. Many operators offer Mobile TV at an affordable price. For example, the basic program package for Vodafone subscribers in Germany is free, and they pay about 10 euros a month for watching entertainment channels. Orange in France has set a similar price for a service offering 60 live TV channels and 3,000 Video on Demand products.

E.W.
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