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The Warsaw Voice » Society » July 30, 2008
Fashion
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New York Fashion Comes to Konstancin
July 30, 2008   
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Polish-born American designer Joanna Maxham has swapped her career in international marketing to design her own line of elegant women's accessories. The luxury Italian handbags under the Joanna Maxham label can now be purchased in a boutique in Konstancin, 20 km from the center of Warsaw.

The young designer's motto for the current collection of handbags is "Style is More Than Fashion." Her accessories aim to bring together great style and functionality for active, urban women.

Maxham's New York label started with stylish luxury handbags made from soft calf leather and crafted in small quantities in Italy. Maxham says her aim is to project a style of timeless elegance that also reflects current fashion trends. "Our handbags are based on classic outlines, but we use many new solutions to make sure they are both beautiful and functional. We carefully select all materials, colors and finishing so that our bags look stylish and fashionable for many seasons," Maxham said.

The spring/summer 2008 collection includes two distinctive lines. The Tulip line, inspired by the shapes and names of flowers, is graceful, simple and convertible. Very feminine, yet functional, the collection can be used throughout the day and dressed up for the evening. The bags have perfect proportions, are refreshingly simple with elegant lines and luscious cream color. They are also available in black.

The second line aims to provide a stylish alternative to everyday work bags. The collection includes the simple and roomy "H" briefcase and the "U" shopper.

Maxham decided to partner up with a small atelier in Italy to draw on their 30 years of experience in crafting elegant products. She produces accessories in small quantities, using the best quality materials and paying special attention to detail in order to make her clients feel elegant and exclusive.

Joanna Maxham is an American brand belonging to Tizane LLC with headquarters in New York. The handbags are currently available is the United States, France, Switzerland, and Poland.

Originally from Poland, Maxham has lived in the U.S., France, Switzerland, and Russia. Her extensive travels and the many people she has met have influenced and shaped her designs and the vision for her company.

The handbags are available in Poland in Scandinavian Living, a design/lifestyle concept boutique in Konstancin that also offers jewelry, clothes and coffee products, in addition to furniture, soft furnishings, lamps and rugs. Customers can also book a consultation with an interior designer for bigger projects.

The boutique was set up in 2005 by Swedish interior designer Katja Sadziak and partner Maria Hall-Person.

Jolanta Wolska
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