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The Warsaw Voice » Business » September 3, 2008
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Media in brief
September 3, 2008   
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Eurovision Dance Contest
The 2nd Eurovision Dance Contest will be held in Glasgow, Scotland, Sept. 6. Poland will be represented by Edyta Herbu¶ and Marcin Mroczek, a pair of dancers who will perform a freestyle dance that combines rumba, cha-cha, modern and jazz dance routines. Polish public television channel TVP 2 will broadcast the contest live. Polish viewers will be able to vote for pairs taking part in the contest, except for the Polish dancers, via text messages and TVP's Audiotele phone-in system.

The Eurovision Dance Contest is a new international undertaking modeled after the Eurovision Song Contest. Each member of the European Broadcasting Union (EBU) enters one pair of dancers accredited to the International Dance Sport Federation (IDSF). The organizer of the contest in the first two years is the BBC.


Job Website Grows Fast
The www.szybkopraca.pl website has moved to top place among Poland's online job services after the number of monthly visits to the website increased by 150 percent. Almost 15,000 individuals and businesses register with the service every month to place their advertisements.

Set up two years ago, the website has revamped its image in recent months, upgrading its technology and multimedia tools and introducing new ways of communication between employers and job seekers. Thanks to work with HR specialists, the service has started to play the role of a virtual adviser for people looking for a job and has become a source of information for employers. Apart from updated job offers, the service provides useful instructional films, an online CV creator in three versions and two languages to choose from, a section intended for employers with advice useful for those running a business, and a section with labor market news from more than 40 Polish sources and 400 foreign sources.

Additionally, the website helps job seekers monitor the labor market. They are kept informed by e-mail about any new job offers that may be of interest to them. They also have an opportunity to find a job abroad through links to web pages in Britain, Ireland and France.


TVP HD Goes on Air
The Polish public television company's first high-definition channel, TVP HD, started test broadcasts on the n digital television platform in August. The TVP HD channel was added to the news and entertainment package available to all n service users. The n platform is one of Poland's most modern digital television services. Its subscribers have access to the largest number of HD channels on the Polish market and to advanced services such as video on demand (VoD), thanks to which they can choose from a wide range of films and TV series.


New Music Director at 4fun.tv
Jacek Fudała is the new music director at the 4fun.tv interactive music television station. He will be responsible for the station's music strategy.

Fudała worked for Radio RMF Maxxx and Radio RMF FM, where he was responsible for music programming. He started his career in 1993 at Radio Eska in Wrocław where he worked as a DJ and music director.


Beijing Ads Less Profitable
Polish public television channels TVP 1, TVP 2, TVP Info and TVP Sport grossed zl.13.2 million from commercials aired during the Olympic Summer Games in Beijing Aug. 8-24, according to data from AGB Nielsen Media Research. Four years ago, the Athens Olympics yielded zl.30.9 million gross for TVP 1 and TVP 2 alone. The relatively low income this summer is mainly due to different time zones in Poland and China, AGB Nielsen Media Research says. Four years ago, the channels sold more air time because Athens is in the same time zone as Poland.

TVP 1 and TVP 2 sports broadcasts from Beijing were watched by 1.3 million viewers on average, while in 2004 the audience averaged 2.2 million. The channels' audience share this year was similar to last year's, at 33.6 and 32.8 percent respectively.


Ad Market Growth to Slow
Poland's advertising market will grow 11-12 percent this year, compared with 14.5 percent last year, according to media company Starlink. The market is expected to be worth zl.7.29-7.36 billion at the end of this year.

Despite the projected slowdown, Starlink's forecast is more optimistic than that contained in a report published by CR Media, according to which the Polish ad market will grow no more than 10.2 percent this year.


Fakt for Poles in Britain
Axel Springer Polska publishers are preparing to launch two new foreign editions of their Fakt daily tabloid newspaper for Polish immigrants in Britain and Ireland in September, according to Polish news wire Presserwis.

The editorial staff is reportedly headed by Jan Domaniewski, who in June oversaw the production of Fakt's special issues published in Ireland during the Euro 2008 soccer championships. The British and Irish editions of Fakt will carry news and various tips and how-to information for readers, according to Presserwis.


Triple-Play Prices Down
Triple play, a service based on providing high-speed access to the internet, television and telephone over a single broadband connection, is rapidly going down in price across Eastern Europe, according to a report by market research company Point-Topic. Over the past three months, the prices of triple-play packages provided by telecommunications operators in the region have declined by 13 percent to an average of $57, according to Point-Topic.


NBC Opens Warsaw Office
NBC Universal Global Networks, part of the NBC Universal media and entertainment giant, opened an office in Warsaw at the end of August. NBC Universal is the owner of television channels such as Hallmark and Movies 24.
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