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The Warsaw Voice » Other » September 3, 2008
Bank BPH
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Banking on the Long Term
September 3, 2008   
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Poland's corporate banking services market has undergone some rapid changes over the past few years. One of the most interesting and unusual was the merger of Bank BPH and Bank Pekao in late November 2007. Bank BPH, the third largest and most prestigious bank on the Polish market, with over 7,000 corporate client portfolios, lost all its corporate clients as a result. It regretfully parted with all the large companies that had trusted it for many years as a well-tested business partner.

It could seem that at the end of 2007 Bank BPH's situation was unenviable, with no clients, no staff and with all those operating costs and systems that were no longer necessary. But who hasn't heard the popular story about the two shoe salesmen returning from a faraway land where nobody wore shoes? One of them reported no prospects at all for the footwear business, while the other saw huge opportunities.

That story could have been about BPH. With no staff, no active products, no clients, the bank made the strategic decision to rebuild its corporate banking segment. Within just three months, the bank hired new employees, prepared a comprehensive range of products to offer, built its first Corporate Centers and started serving its first clients. In practice, it took less than 90 days to start up a fully functional and competitive corporate banking business. The history of Polish banking, and even European banking, had never seen anything like this before.

Obviously, this was made possible mainly by the trust placed in BPH by its clients, who began to return to the bank, and the good reputation that the bank had earned for itself over many years. We would like to thank everyone who has placed their trust in us, and at the same time encourage all those who value what Bank BPH has always stood for-technological innovation, competent staff and flexible service-to start working with us.

Under our plans for 2008, we will set up 10 to 11 Corporate Centers, gain about 1,200 clients and expand our product range to include some interesting technological solutions-to mention the DealingNet platform enabling our clients to access the market's most competitive currency exchange quotations.

The results of our efforts up to mid-2008 allow us to predict that the plans for this year will be carried out, or even exceeded. This means achieving even better business effectiveness than that of the old BPH. We believe that this situation gives our new and prospective clients one more reason to perceive us as a stable, predictable and reliable business partner.

Recent research by Centrum Badań Marketingowych Indykator shows that the key factors that determine which bank is chosen by the managers of large companies are: a functional electronic banking system, the quality and availability of credit, qualified staff, and the quality of service.

We are confident that in each of these categories, the new BPH has the technological and organizational capacity to meet the expectations of the absolute majority of companies operating in Poland. As a historical leader in internet banking, we offer the BusinessNet system, which has been singled out for praise on many occasions by independent experts. We place particular emphasis on creating an optimal range of credit products and improving the efficiency of the lending process, which is why we are currently finalizing organizational changes within the bank. Moreover, to optimize lending processes we are taking advantage of the experience of our new owners, the U.S. corporation General Electric, using the Six Sigma methodology which guarantees not only effectiveness but also top quality-assurance standards.

To make sure that our clients receive the best possible service, we have reopened our BPH BusinessLine service. It works as a corporate call center to support clients in their day-to-day operations, informing them about the functionality of individual products and solving any operational problems that may arise.

All these measures, and the trust our clients have placed in us, are cause for pride and offer us an opportunity to express our gratitude to all those who have decided to work with us. We are confident that we will never betray your trust, and we hope you will give us further opportunities to show we are worthy of that trust. Thank you...
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