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The Warsaw Voice » Business » September 24, 2008
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Media in brief
September 24, 2008   
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Programming Under Control
New-generation "n" TV, Poland's most modern digital TV platform, announced its latest offerings at a press conference Sept. 2. Users will be able to record movies and programs remotely via a computer with internet access or a cell phone with a web browser once they update the software on their nbox HDTV decoders and recorders. The special interactive TV guide at the www.n.pl website has an option to record any show from anywhere and at any time. The guide has an advanced search engine to find detailed information on programs. This includes descriptions, photos and videos.

The on-line "n" TV customer service (nBOK) is another addition. Users can access this service by hooking up their HD decoders to the internet and logging on to the nPortal. New channel packs and premium options can be ordered and the latest invoices, payment deadlines and subscription fee bank accounts checked with just a few clicks.


Morning Makeover at TVP
Public TV channel TVP1 is broadcasting its flagship morning community and lifestyle program Kawa czy herbata? (Tea or Coffee?) from a new studio as of the fall after 17 years.

There are new hosts and the formula has been given a nip and tuck with new "Business and Coffee," "Cars and Coffee," "Home and Coffee," "Fashion and Coffee" and "Garden and Coffee" segments. The sets have been designed by Marcin Zawistowski.

Sister channel TVP2 relaunched its morning TV program Pytanie na śniadanie (Questions for Breakfast) in September by revamping the music, the visuals and the sets. The program now has a "Living Better" segment focusing on all sorts of topics from health to law and psychology. Pytanie na śniadanie will now have a different leading theme every week.


Yuppie Channel
Private TV channel TVN 7 unveiled its new look and introduced a number of programming changes early September. The channel is gunning for the young people/large city demographic.

Pride of timeslot is being given to movies and series as these are what people most associate TVN 7 with. Changes include a new visual setting designed by the Velvet company in Germany to go with the channel's new strategy and a new logo with the number seven in a white and pink circle. Theme blocks are marked in the program by different visuals and colors. Comedy Saturdays, for example, use shades of orange.


Polish Publishers Invest in Ukraine
Polish media corporation Agora, which publishes Poland's Gazeta Wyborcza daily, has registered a new subsidiary in Kiev, Ukraine. The subsidiary is called Agora Prasa, and Agora holds 30 percent of the stock and voting rights in it. The remaining 70 percent belongs to another Agora subsidiary in Ukraine, Agora Ukraina.

Meanwhile, Polish publishing house Murator, which specializes in periodicals dedicated to the building trade and interior decoration, has launched Ukrainian editions of three of its magazines. The magazines are published by Murator's Ukrainian subsidiary, Murator Ukraina, which is based in Kiev and has a staff of 50.

In Poland, Murator publishes trade periodicals such as Murator, Zbuduj dom, M jak mieszkanie, Moje mieszkanie and Dobre Wnętrze.


RMF FM Tops Audience Ratings
RMF FM claimed the highest market share among Poland's radio broadcasters between May and July, according to the latest survey by MillwardBrown SMG/KRC.

RMF FM held 23.7 percent of the market, up from 22.3 percent in July last year. The second most popular radio station in Poland, Radio Zet, declined from 19.7 to 17.8 percent, and public broadcasters Polish Radio 1 and Polish Radio 3 grabbed 12.8 percent and 5.9 percent respectively, down from 13.3 and 6 percent a year earlier. The ultra-Catholic Radio Maryja station accounted for 1.7 percent of the audience, down from 2.1 percent in the same period last year.


New TV Channel in the Pipeline
Radio Eska is preparing to launch an online television channel called Eska TV. After test broadcasts end, the channel will be aired as a terrestrial channel on a digital multiplex. It will mainly broadcast music videos.

Similar projects were previously launched by Grupa Agora, the owner of Radio Tok FM and Radio Złote Przeboje, which started Kiss TV, and Broker FM, the owner of Radio RMF FM, which went online with RMF MAXXX TV.

The Canal+ Cyfrowy company launched a new television channel called Domo.tv Sept. 20, to add to the company's other channels MiniMini and kuchnia.tv. Domo.tv broadcasts programs dedicated to construction, repairs, interior decoration, landscaping and gardening.

M.R., L.Ż.
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