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The Warsaw Voice » Business » October 8, 2008
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Selena Expands in Russia
October 8, 2008   
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115 billion euros was the total value of companies listed on the Warsaw Stock Exchange at the end of August.

Selena, a Polish group of companies producing and distributing chemicals for the construction industry, is strengthening its position in Russia.

The group, which has companies in Moscow and St. Petersburg, Selena Vostok and Selena Sever respectively, has launched a new range of polyurethane foams on the Russian market. These new products are used for mounting windows and doors.

"Russia has seen rapid GDP growth in the order of 6 percent annually and its construction materials sector has been expanding by around 12 percent a year," says Krzysztof Domarecki, president of the parent company Selena FM SA. "This is why we want to intensify our operations on this market. There is a great interest in our new products among distributors, which shows that they have been accepted by the market, which will allow Selena to increase its share in the local construction chemical sector."

Selena makes not only a wide range of polyurethane foams but also silicone sealants, acrylic paints, mounting adhesives, products for roofing applications, wood preservatives, film, and tapes.

The construction sector is becoming a driving force behind the Russian economy, Domarecki says. There is a growing interest in the country in modernizing buildings and constructing new service and residential space. "The increased demand for construction and finishing materials leads to the development of industry and new manufacturing plants," Domarecki says. "According to the Russian Construction Review, Poland has 345,000 construction companies, while in Russia there are only 130,000. And these companies have to meet the needs of a much larger population, so there is an obvious potential for growth on this market."

The Selena group is made up of 26 companies, including 18 outside Poland. Selena has 10 production plants, four in Poland and one each in Italy, Brazil, South Korea, China, the United States, and Turkey. The group is the world's fourth largest producer of polyurethane foam used for mounting windows and doors.

Selena sells its products in more than 50 countries and has sales offices in 16 countries. These are Poland, Russia, the Czech Republic, Finland, Kazakhstan, Ukraine, Bulgaria, Romania, Hungary, Germany, Italy, Brazil, the United States, South Korea, China, and Turkey.
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