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The Warsaw Voice » Business » October 8, 2008
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Media in brief
October 8, 2008   
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Advertising Market Grows
Poland's advertising market will grow 10.2 percent to around zl.7.45 billion this year, according to analysts from CR Media Consulting. Next year the market is expected to grow 6.9 percent to zl.7.96 billion.

In the first half of this year, advertising revenues at Polish media outlets reached zl.3.6 billion, 12.9 percent more than in the same period last year, according to CR Media Consulting. Second-quarter revenues totaled zl.2.02 billion, 11.9 percent more than in the second quarter of last year.

Television commercials accounted for most of the spending on ads. The advertising revenues of TV stations increased by 11 percent in the second quarter of this year, compared with the same period last year.

However, companies are gradually moving their advertising budgets away from television stations in favor of other media, according to CR Media Consulting. More money is going to radio stations, turning them into the second fastest growing advertising medium after the internet. Revenues from online advertising increased by 42 percent in the second quarter of this year compared with the same period last year, while radio stations increased their ad revenues by 20 percent.

Celebrity Magazine Hits the Streets
The Bauer publishing house has released a new celebrity magazine entitled Show. The periodical is a collaboration with In Touch, a well-known people magazine in the United States. The publisher says Show is an "elegant magazine with high editing standards." Show will have a print run of 600,000 copies, and its target readers are well-educated women aged 20-40 who live in middle-sized and large cities.

Fakt in Britain
Axel Springer Polska publishers launched two new foreign editions of their Fakt daily tabloid newspaper for Polish immigrants in Britain and Ireland Sept. 18.

Fakt dla Wielkiej Brytanii and Fakt dla Irlandii will be published weekly and cost £1.20 and 1.50 euros respectively. The total print run of the two titles is over 30,000 copies.

Reader's Digest Revamped
In its October issue, the Polish edition of the Reader's Digest magazine unveils a new layout featuring a new logo, new page layout, larger photos, a wider range of topics, and more how-to articles. The monthly also brandishes a new slogan, Nasz wspólny świat (Our Common World).

The revamped Polish Reader's Digest is part of a global relaunch of the magazine, which started in the American edition early this year in the pursuit of a more up-to-date, attractive and reader-friendly image. The changes apply to both the look and the contents of the magazine.

The Polish edition of Reader's Digest is sold through subscription, which totaled 117,000 copies in June, according to data from the Audit Bureau of Press Circulation (ZKDP).

Polish TV Series Made in England
The first episode of Londyńczycy (The Londoners), the latest TV serial produced by Polish public television company Telewizja Polska, will be aired on the TVP 1 channel Oct. 23.

Londyńczycy is the first TV story about the new wave of Polish immigrants in Britain. The Londyńczycy script writers, Ewa Popiołek and Marek Kreutz, spent many weeks living among Poles in London, getting to know their daily problems and listening to their stories.

The show will feature many English actors. It is the first Polish TV production to cast so many English actors, and many lines are also in English. Almost half of the material was shot in London, with the locations including Soho, the "Polish" Ealing neighborhood, the business districts of the City and Canary Wharf, and the working-class East End. Polish immigrants can be found in all these places, blending into the local melting pot of cultures. The rest of the show was shot in Poland.

Londyńczycy consists of thirteen 45-minute episodes that will be shown every Thursday at 9:10 p.m., starting Oct. 23. The main characters are played by well-known Polish actors including Grażyna Barszczewska, Robert Więckiewicz (pictured, right) and Przemysław Sadowski.

MTV NHD From Warsaw
MTV Networks High Definition, the first international high definition music channel was launched Sept. 15. The new channel is available in Poland, Belgium, Denmark, Finland, Norway and Sweden, and will be launched in France, Germany, the Netherlands, Portugal, Spain, Britain and several Latin American countries by the end of the year.

MTV NHD programs are produced by MTV Networks Polska and broadcast from Warsaw. The program grid features new MTV NHD programs alongside MTV and VH1 music programs. There is also a weekend block featuring the pick of the cartoons from children's channel Nickelodeon. MTV NHD is adding Britain's Amy Perfect and MTV Latin America's Francisco Ortiz to its lineup of presenters.
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