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The Warsaw Voice » Business » October 22, 2008
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How to Be Successful in Business
October 22, 2008   
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Brian Tracy, one of the world's most influential business leaders, an authority on management, and the author of more than 40 books on the development of human potential and personal effectiveness, and the founder of Brian Tracy International - one of the biggest consulting-training organizations talks to Marzena Robinson.

You train more than 250,000 people every year in time and business management. Who are your courses mainly directed at?
The most important quality for success and promotion in business is the ability to get results quickly, efficiently and consistently. All of my seminar programs are based on practical, proven strategies and techniques that help working executives and managers get more and better results, faster than ever before.

I have taught my courses to more than 5 million people in 47 countries. I have designed and presented my seminar programs for the executives and managers of more than 1,000 companies worldwide.

My course will help anyone in business who wants to increase the value, quality and quantity of their contribution to their companies, and to themselves immediately.

What would be your advice to someone who wants to start a business in Poland?
This is perhaps the very best time in the history of Poland to start a new business. The starting point is to decide upon a product or service that is needed in Poland, and which is not yet available in the form that the entrepreneur wants to bring to the market.

The second part of starting a business is to determine your "competitive advantage." This is your area of excellence or superiority. This competitive advantage consists of the reasons why your product or service is better in at least three ways to anything else currently being offered in Poland. This is the key to business success.

The most important part of starting a business is to do complete market research in advance, and create a complete business and marketing plan. This business and marketing plan will contain a budget for start up, marketing, advertising, production, sales, quality control, delivery, and customer service. All these items need to be carefully analyzed in advance to ensure that the new business is successful.

What can people do to be both happy and successful at work?
The key to happiness and success at work is for each person to make a valuable contribution and to feel that he or she is achieving good results for the company.

For success and happiness in business, it is essential that the individual continually learns how to become better at his or her job. All the rewards, recognition and promotion go to those people who do their job in an excellent way. This is only possible through continuous learning and continuous personal improvement.

What character traits does a business leader need?
The first trait that a business leader needs is vision. The manager or leader must have a clear vision of his goals and plans for his area of responsibility. The leader must be able to share this vision with others and help others become excited and committed to the vision as well.

The second quality needed by a leader is courage. This quality requires that leaders have the courage to try new things with no guarantee of success. They have the courage to step out in faith toward the achievement of the vision. Good leaders have the ability to deal straightforwardly and honestly with business problems, especially people problems.

The third quality that leaders need is a commitment to excellence. The leader sets the standard for the entire organization. When the leader sets high standards of excellence, everyone in the business will work to meet those standards.

The fourth quality or character trait that a business leader needs is commitment. The leader must be 100-percent committed to the success of the business, to doing the work in an excellent fashion, and to making the business grow and prosper.

What new ideas do you explore in your recently published book Flight Plan?
In my new book, I explain that true lasting success requires that you have clear goals and objectives: a "flight plan" before you begin.

You must then decide how you are doing to serve other people with your products and services at such a level of quality that they prefer to buy from you rather than from someone else.

Flight Plan explains that importance of gathering information and then "taking off" in the direction of your final destination or goal.

Perhaps the most important quality I teach in Flight Plan is the quality of persistence and determination. Successful people are those people who are clear about their goals and then they never give up. They never quit. They never consider the possibility of failure.

What will be the main topics of your Nov. 18 seminar in Warsaw entitled The Power of Motivation?
In this seminar, we teach managers how to select, manage, motivate and build a peak performance team of people to get more and better results for the company.

Participants in this seminar will learn how to recognize and adapt different personality styles in order to motivate different people differently.

Managers and executives learn how to create winning teams, achieve the essential roles and responsibilities of management, develop themselves as leaders in every part of the business, manage their time and activities more efficiently, plus a series of proven methods and techniques to help their staff perform at the highest levels.
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