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The Warsaw Voice » Business » October 29, 2008
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Media in brief
October 29, 2008   
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Axel Springer Eyes Polish Press
German publishing company Axel Springer is considering acquiring shares in several Polish newspapers from Britain's Mecom group, according to German monthly Manager Magazin.

Mecom is the majority shareholder of Presspublica, the publisher of Polish newspapers Rzeczpospolita, Parkiet and Życie Warszawy, and the Media Regionalne company, which publishes regional newspapers.

According to Manager Magazin, Axel Springer plans to increase its investments abroad and step up its involvement in online publications.

Poland Going Digital
Poland's Office of Electronic Communications (UKE) plans to establish a foundation to raise awareness of the process of the "digitalization" of terrestrial television in Poland. The foundation, called Cyfrowa Polska (Digital Poland), will tell viewers about what they need to do to receive digital television in their homes.

Under EU time guidelines, Poland has until 2012 to move from analog to digital TV signal.

Awards for Ad Agencies
Polish advertising agency Change Integrated was named the agency of the year and won the Golden Rose award at the Golden Drum international advertising festival in Portoroz, Slovenia, one of the world's most important events of this kind.

The Leo Burnett Warszawa agency won the Golden Drum award in the Press Advertisement category for its Mosquitos/Salesman ad for a mosquito repellent offered by the Insektum-2 company.

Media Markt in Search of Ad Agency
The Media Markt Polska chain of stores with audiovisual equipment and household appliances is looking for an advertising agency to handle a new promotional campaign for the brand. Media Markt plans to select the agency by mid-November. For now it has short-listed four agencies, but has not revealed their names.

Polish Films in Running for EFA Award
Andrzej Wajda's Katyń and Jerzy Skolimowski's Four Nights With Anna, both co-produced by public broadcaster TVP, are among the 44 films from 27 European countries on this year's European Film Academy's (EFA) Award shortlist. Twenty of the films on the list were selected by European Film Academy members while the rest were chosen by a selection committee comprising EFA board members and invited experts. The 1,800 EFA members will now cast their votes in each category. The winning films will be announced Nov. 8 during the Seville International Film Festival. The award ceremony will take place in Copenhagen Dec. 6.

Fryderyks in the Hands of STX Records
STX Records will be organizing the annual Fryderyk Phonographic Academy Awards ceremony for another four years, after renewing an agreement with the Audio Video Producers Union (ZPAV). STX Records is part of the STX Jamboree Group.

The Fryderyks, Poland's premiere music awards, have been handed down by the Phonographic Academy, an institution created by ZPAV from over 800 artists, journalists and industry professionals, since 1995.

Pre-paid TV Comes to Poland
Cyfrowy Dom has launched "TV a la Carte", which claims to offer Poland's simplest access to satellite TV. Customers can now kiss contracts and monthly subscriptions good-bye and simply recharge a card in their TV receiver.

Customers wanting to access all the available channels have the option of paying for one, three, six or 12 months at a starting price of zl.10 per month if paying for 12 months at once. TVN, TVN7, TVP1, TVP2 and RELIGIA TV are still available when the card has expired.

Cards have to be activated by phone or via the www.telewizjanakarte.pl website and can be recharged through transfers to Cyfrowy Dom's bank account. There are plans afoot for electronic payments and selected sales points. There will be more than 1,000 Cyfrowy Dom sales points nationwide, including at satellite equipment dealers and consumer electronics outlets, during the first phase of the launch.

Cyfrowy Dom's digital satellite receiver will be produced by Technisat. The decoder is compatible with the Conax on-demand system. The company's Customer Service Office will be open seven days a week. Cyfrowy Dom is an ITI Neovision company.
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