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The Warsaw Voice » Business » November 12, 2008
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Growing Fast
November 12, 2008   
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Julian Kozankiewicz, president of EM Lab, an "experiential marketing" company listed on the Warsaw Stock Exchange's alternative market, NewConnect, talks to the Voice.

You recently signed an important contract with BGŻ bank. Can you tell us about this?
This is a project involving a series of meetings in which the bank will present its new strategy. BGŻ announced a tender for the service and winning it was a big success for us. Importantly, we are responsible for the entire project, from the concept to organizing meetings and summing up the initiatives. The BGŻ contract has put us much closer to this year's income forecast of zl.20.5 million.

This was not the only success to EM Lab recently. We have also helped organize the premiere of the movie Świadectwo held in the Vatican. This was a very complex project in both marketing and logistics terms. Owing to extensive EM lab experience, the project was carried out perfectly.

EM lab debuted on the WSE's alternative market July 24. The funds raised this way were to be used for the implementation of goals included in the issue prospectus.
All our operations right now are focused on one goal - achieving the results predicted in the prospectus. In the first half of 2009, EM Lab had an income of zl.7.7 million, with gross profit of zl.736,000, a growth of 20 and 32 percent over the same period of 2007, respectively. We always note that in our industry, the third quarter, and particularly the fourth quarter, is the busiest. That is why our forecast, given the contracts we have signed, remains realistic. In September we signed two contracts with marketing companies Kamand and Sport4U, which will significantly boost our financial result in 2009. Both contracts call for strategic cooperation and the sale of EM Lab know-how and will provide a combined profit of nearly zl.600,000. So the company is upholding its gross profit forecast. Apart from finding new clients, we keep a close eye on costs, in order to keep our margins at the levels described in the prospectus.

What were the other goals of the issue?
In the prospectus EM Lab announced that it intended to develop organically by creating new competencies in the company and increasing turnover capital, as well as acquiring a business specializing in the areas that might be used in experiential marketing. We are holding a range of negotiations but it's too early to inform the investors about any details. We have already bought 10 percent of Eskadra company for zl.120,000, which was one of the goals of the share issue. We have also carried out studies aimed at measuring the effectiveness of the methods applied in experiential marketing.

Can the financial markets crisis affect EM Lab's results?
For the time being, we have not noted any nervous reactions on the part of our clients, nor have any tenders been canceled. It is difficult to predict right now how the situation on global markets will develop and whether there will be a threat of a recession. However, our experience shows that when spending on advertising falls, clients choose effective means of communication and this is exactly what EM Lab can offer.
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