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The Warsaw Voice » Society » November 12, 2008
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And the Effie Goes to...
November 12, 2008 By L.¯.    
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Advertising agencies and media houses took home five gold Effie statuettes at the Polish Effie awards ceremony in Warsaw Nov. 3. The ceremony closed the third Effie competition for the most efficient advertising campaigns of the year, organized in Poland by the SAR Association for Marketing Communication. The five gold statuettes were two more than last year. This year's nominees also received 13 silver and 19 bronze Effies. The judges decided against handing out the grand prize this year.

The gold statuettes went to the Koalicja 21 Października agency for its public-service campaign "Change Your Country. Go to the Polls;" the PZL advertising agency for its "Mumio-Plus" campaign for the Polkomtel cell phone operator; and the Gruppa66 Ogilvy company for its "More Excitement from Canal+" campaign for the Canal+ Cyfrowy TV broadcaster.

One of the two gold statuettes for media houses went to Starcom for its campaign for the TVN private television station's You Can Dance show. The other gold Effie went to Universal McCann for its "Everybody Takes One-How About You?" cash credit campaign prepared for Bank Zachodni WBK.

According to Marek Kapuściński from the Procter & Gamble company, who chaired the competition jury, the quality of this year's entries was better than last year, as the competitors "submitted more precise market data and gave better descriptions of the goals and effects of their campaigns."

In total, the jury gave out 37 statuettes, down from 32 last year. There were also fewer entries this year than last year, 151 versus 181.
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