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The Warsaw Voice » Business » November 19, 2008
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Media in brief
November 19, 2008   
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Higher Income from Digital Signage
The market for advertisements and commercials displayed in stores, railway stations and airports, called digital signage, may be worth up to zl.40 million next year, according to CR Media Consulting. This is 0.5 percent of the entire advertising market in Poland, whose value is estimated at zl.7.9 billion.

According to CR Media Consulting, by 2012 digital signage will account for 2 percent of the advertising market here.

Experts say digital signage will develop rapidly because advertising insiders are convinced that the efficiency of advertising in the traditional media is declining steadily. Another contributing factor is the constantly growing number of digital signage displays. CR Media Consulting predicts that next year the number will grow by 60 percent compared with the end of September.


Murdoch Backs Out of TV Puls
News Corp., owned by billionaire Rupert Murdoch, has withdrawn from Polish Catholic television channel TV Puls. All News Corp. stock has been transferred to other partners in the project, Polish businessman Dariusz D±bski and the Franciscan order.

News Corp. acquired shares in TV Puls in June 2006.

"TV Puls has failed to perform as well as expected and therefore News Corp. believes the best strategy is to focus on other businesses," said Piotr Talarek of the PR TBT i Wspólnicy agency, which works with News Corp. in Poland.


Newspapers Firing Staff
The Puls Biznesu newspaper has fired five staff members, including deputy editor-in-chief Ryszard Holzer, and the Warsaw office of the Polska The Times daily plans to lay off 15 staffers, according to Polish online news service Presserwis.

The publishers said the layoffs were necessitated by lower revenue from advertisements and the need to streamline costs in the face of an impending slowdown in the economy.


Bye Bye eBay
eBay, the world's largest online auction company, will close its division in Poland and most of the 39 countries where it has local websites by the end of March. The company will coordinate its European operations from two hubs, in London and in Bern, Switzerland.

The restructuring plan will result in laying off around 1,000 of eBay's 16,000 work force. eBay expects to save $70-80 million thanks to the plan by the end of the year. The company needs to restructure its business because its revenue took a sudden plunge last year.

The closing of the Polish division does not mean the eBay.pl website will disappear. "The website will continue its work unchanged," said Karol ¦witała, a spokesman for eBay Polska.

eBay came to Poland in April 2005, but it has never managed to challenge Allegro.pl, the largest auction website here. The American giant has thus decided to refocus on international transactions, which account for 98 percent of all transactions made via eBay.pl.


New Programming at TVP Kultura
Public television's TVP Kultura channel extended its broadcasting day Nov. 3 and launched new commentary, educational and entertainment programs. The morning segment, starting at 7 a.m., includes news in the arts, literature, theater and film. On a new educational segment, TVP Kultura presents films and documentaries focusing on outstanding personalities in the international cultural and scientific communities. At 5:15 p.m., the channel broadcasts the daily Informacje Kulturalne-Poland's only news service devoted entirely to culture and the arts-as well as cultural news from Poland and abroad.

At 8 p.m. Wednesday-Monday, TVP Kultura airs award-winning Polish and foreign films, both recent releases and classic masterpieces. On the first Wednesday of each month, the channel airs 16:9, a program developed with the Warsaw University's Journalism Department that presents young filmmakers. Using both professional TV cameras and small amateur cameras, they will prepare short films under the guidance of renowned documentary makers.

From Monday-Thursday at 11:30 p.m., the channel offers Strefa Noc±, a program segment with an original approach to trends in the arts, music, literature and cinema. This segment provides an outlet for artists who experiment and seek new forms in art.


TVN Med via Internet
As of Jan. 1, 2009, private channel TVN Med will shift its entire operations to the Internet portal www.tvnmed.pl. TVN Med is a unique project that for two years has broadcast educational programs for Polish physicians via television as well as over the Internet.

Media group TVN, the channel's owner, decided to move solely to the Internet after studies showed this was the preferred medium for the channel's target audience, offering access to a full range of TVN Med programs. Ninety percent of specialist doctors and 67 percent of general practitioners use the Internet, well above the national Polish average of 41 percent. The portal will include both programs so far broadcast exclusively on TVN Med's TV channel as well as additional medical materials, such as articles, films, presentations and useful links, along with discussion forums, polls and proceedings from science workshops.

M.R., L.Ż.
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