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The Warsaw Voice » Business » December 3, 2008
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Sheraton Expanding in Poland
December 3, 2008 By A.R.    
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Sheraton Hotels, part of the Starwood Hotels & Resorts group, plans to spend 4 million euros by the end of next year to upgrade its Polish properties and to launch a conference and spa center in Sopot along the Baltic coast.

This year the company opened a new hotel in Sopot, its first in a major tourist destination here. "The operations of the Sheraton Sopot hotel this year have exceeded our expectations," said Thomas Schoen, general director of Starwood Hotels & Resorts in Poland. "One of my aims is to continue to develop the chain in Polish vacation resorts such as Zakopane and Mikołajki." Under its global expansion strategy, the company plans to open 54 hotels and add 20,000 new rooms to the brand worldwide by 2009.

The Sheraton brand's growth plan, which includes an investment of $2 billion in new hotel openings in North America, is part of a larger initiative to "revitalize the iconic brand and differentiate the guest experience" at its 406 hotels and resorts across 71 countries. In Poland, Sheraton has four hotels located in Warsaw, Cracow, Poznań and Sopot.
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