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The Warsaw Voice » Business » January 7, 2009
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Media in brief
January 7, 2009   
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TVN Seen as Poland's Strongest Media Brand: Poll
Commercial television broadcaster TVN is Poland's strongest media brand, according to a survey by market research firm Millward Brown SMG/KRC commissioned by publishing company Presspublica. The top 10 list includes only one newspaper, Gazeta Wyborcza daily, while the highest-ranking internet service, Onet.pl, is 23rd.

TVN ranked ahead of last year's winner, the RMF FM radio station, which came in second this time. The top 10 media brands in Poland also include two other television channels from the TVN group, TVN24 and TVN7, according to the survey. TVN had no rivals in terms of perceived value among respondents, though brand awareness for the station is still lower than that for TVP1, TVP2 and Polsat, which have been longer on the market.

Overall, the 10 strongest media brands in Poland include six television stations, three radio stations, and one press title, Millward Brown SMG/KRC said. Tele Tydzień, in 11th place, is the strongest brand among weekly magazines.

BBC in Your Nokia
Finnish cell phone maker Nokia and the BBC World Service have made a deal under which some of the BBC's radio news channels will be accessible from Nokia phones. The stations will be accessible via the latest Nokia phone models as preinstalled internet radio applications, and will be available around the clock in the direct streaming mode.

Showbiz Behind the Scenes
Polish public television channel TVP2 launched a new cultural and entertainment show in December. Solo w mieście (Single in the City), directed by Rafał Sabara, looks at the world of show business and culture through the eyes of a fictitious character named Marzanna Pliszka-played by popular Polish actress Joanna Liszowska and inspired by two pop-culture icons, Bridget Jones and Carrie Bradshaw.

Solo w mieście aims to attract anyone interested in showbiz gossip, partying and club life. Pliszka, the main character as well as the host of the show, visits movie sets during production and takes part in concert rehearsals. Celebrities invited to the show reveal their less official nature as they talk to Pliszka not only in the spotlight but also in their dressing rooms and homes.


Broadcasters Urge 'Digitalization'
A group of Polish broadcasters and media companies has called on the government to come with up a plan for "digitalizing" terrestrial television in the country as soon as possible.

Poland is among the least advanced countries worldwide in terms of introducing terrestrial digital television, according to the Polish Chamber of Digital Broadcasting (PIRC), an organization that brings together companies involved in digital broadcasting. The organization has written an open letter to the president, prime minister and the speakers of both houses of the parliament, in which it says that "Poland lacks a coherent action plan and appropriate legislation to face the technological transformation that awaits the Polish electronic media market."

The organization says that the government should urgently appoint an expert team to devise a "digitalization plan" for terrestrial TV.

Under European Union recommendations, analog TV signal in Poland-which is received by over 5 million households-should be phased out here by 2012.

Telecom Operators Team Up
Poland's four main telecom operators, PTC, Polkomtel, P4, and PTK Centertel, have formed a joint-venture company, named Mobile TV, that will seek to become a DVB-H mobile TV operator in Poland in a competition that the country's Office of Electronic Communications launched in November 2008.

More Layoffs at TV Puls
With the pullout of News Corp., the strategic shareholder in the private TV station Telewizja Puls, TV Puls has announced restructuring plans and further layoffs. This time, the channel will dismiss 15 percent of staff, after 125 people lost their jobs in July. TV Puls has 156 employees at present.

Agora Lays off Staff in Ukraine
The Agora media corporation, which publishes Poland's most popular newspaper, Gazeta Wyborcza, has terminated job contracts for more than 20 staff employed by its subsidiary in Ukraine, according to online news service Presserwis. Agora has also put all publishing projects in Ukraine on ice, Presserwis reported.
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