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The Warsaw Voice » Business » March 4, 2009
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Brand Names Lose Power in IT
March 4, 2009   
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People purchasing computer hardware and IT services are more likely to opt for unbranded products and products by unknown companies this year, according to the Deloitte consulting company in its report TMT Trends 2009 (technology, media, telecommunications). Brand name was one of the most decisive purchasing decision factors before the onset of the financial crisis, according to Deloitte. "Few companies were daring enough to experiment with unknown and untried suppliers," the report reads.

But the savings shakedown the crisis has unleashed may cut global IT spending. Forrester Research predicts that the global IT market will shrink 3 percent this year.
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