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The Warsaw Voice » Business » March 4, 2009
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Online Trade Fair Set for Launch
March 4, 2009 By A.R.    
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Multinational company Online Expo is preparing to launch Poland's first international multi-sector internet trade fair.

The current market sentiment does not favor traditional trade fairs, industry insiders say. Their popularity is decreasing because companies are trying to cut spending. Meanwhile, some businesses are deciding to take part in internet trade fairs, where exhibition costs are lower and promotional opportunities practically unlimited.

"Taking part in trade fairs is one of the most effective marketing tools," says Teresa Szymańska-Kacymirow, managing director of Online Expo. "Online Expo is responding to the needs of a market where no one has so far offered such an option. Polish exhibitors are sure to appreciate that they can spend much less while still being able to showcase their products and services in an attractive way."

Online Expo Polska is part of an international group that began operating last year. Initially, it comprised four countries, Lithuania, Latvia, Estonia, and Finland, which were later joined by Poland and Slovakia. Today Online Expo is a partnership project run concurrently in these six countries. The overall investment needed to launch the project was about zl.4 million, and the first profits are expected in 2010.

According to statistics, almost one in two Poles uses the internet regularly, and forecasts for the coming years show that the number of web surfers will grow to 24 million. Today cyberspace is more than just communication and entertainment. It is increasingly becoming a basic source of information. Users share their opinions on goods and services, and websites that allow users to compare prices from different vendors are increasingly popular. More companies are moving their operations to the world wide web. Electronic banking services have already become commonplace. Online Expo Polska wants to be a part of these trends, the company's executives say.

In the future, Online Expo plans to expand its operations to other countries in Central Europe, Russia and Ukraine, Scandinavia, and later also Western Europe (Germany, Britain) as well as the United States.
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