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The Warsaw Voice » Other » March 4, 2009
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French Cosmetics of Polish Origin
March 4, 2009   
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Elżbieta Wysoczańska hit upon the idea of launching a line of modern cosmetics a long time ago. Her dream was to create up-to-date, natural products free from parabens, emulsifiers and artificial coloring.

"I feel I am an artisan crafting a secret elixir of youth," says Wysoczańska. "Having natural ingredients and precise biotechnological procedures at my disposal, I have succeeded creating new quality."

Wysoczańska left Poland to study in Madrid at the age of 20. After graduation, she worked for a couple of years in Spain for a firm linked to the medical sector. Then she went on to study an MBA course in Paris focusing on luxury brands, during which she traveled to New York for an internship. Cosmetics have always been her passion. As a little girl, she saved pocket money from her parents to buy fragrant beauty creams, and she was interested in their composition, smell and consistency.

When teenage skin problems appeared, she started to carefully study the product labels. She noticed that many chemicals have an negative effect on her skin. That led her to the idea of creating products combining natural ingredients and advanced biotechnology. Eventually her dreams came true.

The project of creating a new brand of exclusive skin care preparations dates back to November 2005. Wysoczańska managed to obtain funds and carry out research. A group of French specialists in the fields of dermatology, cosmetology, biology and dietetics worked on creating new formulas. Two years of intensive research led to the creation of innovative products. The brand was brought onto the market April 28, 2008 at the Printemps Haussmann luxury department store in Paris. The cosmetic use concentrated active natural ingredients. Each product features 13 patented technologies and is 93 percent composed of purely natural ingredients.

The Visoanska brand comes in packaging designed by famous designer Alfredo Haberli. Wysoczańska's line of products has attracted attention on the French market. The line has won awards including for most successful debut in the niche brand category, the most attractive packaging award from the French Chamber of Commerce, and a grant award for introducing innovative formulas in the production of cosmetics from the French ministry of economy. Visoanska brand products will be available on the Polish market from exclusive Quality Missala perfumery stores from April.

Wysoczańska lives and works in Paris. Her apartment is in a 19th-century building in the city center. This is where her best ideas come and where her three-year-old daughter Laura lives. Having a new brand of cosmetics in France named after her is the successful result of her hard, creative and consistent work.

Anna Kępińska
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