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The Warsaw Voice » Business » March 18, 2009
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AlWaseet in Poland
March 18, 2009 By A.R.    
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A subsidiary of AlWaseet International (AWI) has launched operations in Poland. Waseet Warszawa, the Polish edition of the free advertising weekly Waseet, appeared on the Polish market in late 2008. With a print run of 200,000 copies, it is the first of four editions of Waseet planned in Poland. The weekly will also be launched in Bulgaria and Romania.

"We are proud to announce that we have made the first step to enter the Polish market," said Makram Fata, general manager of AlWaseet International Poland. "The Warsaw edition is a reason for great satisfaction for us."

The Polish-language edition, just like other editions, includes classifieds in eight categories, including products, services and items for sale.

Waseet was launched in 1992 in Kuwait. Today it has 38 editions in 12 countries in the Middle East and Africa, including Egypt, Jordan, Lebanon and Nigeria (in Arabic and English), and Poland (in Polish). Its total print run is 6 million copies and it has 22 million readers a week. The weekly also runs a classified/auction website, ewaseet.com, that records more than 1.8 million hits a month. The Polish-language edition is available at www.waseet.pl

"Further development of the company is a priority for us," said John Fawaz, managing director of AWI. "We plan to expand our portfolio to 100 editions by 2012 by establishing new subsidiaries and applying the franchise model."
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