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The Warsaw Voice » Business » April 8, 2009
Business Tourism
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Vying for the Business Traveler
April 8, 2009   
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For ages, travelers have crisscrossed the globe to make money on trade. When explorers found that India was rich in salt and spices, they developed new trade routes between Europe and Asia. Nutmeg, black pepper, cinnamon and cloves fetched very high prices in Europe. When gold and other precious minerals were discovered in India as well, international "business tourism" flourished, and the medieval equivalent of sales directors made fortunes. The discoveries of Bartolomeu Dias, Vasco da Gama and Christopher Columbus were driven more by the search for trade opportunities than by man's curiosity about what was beyond the horizon.

Today, business tourism is the most dynamic branch of the tourist industry worldwide. It encompasses business trips, group travel (seminars, trade fairs and festivals), training trips, and artistic exchanges. The goals of business tourism include trade, exchanges of experience and ideas, learning about technological innovations, purchase of products and services, and partnership exchanges. The final category is the most appreciated; business clients are the best clients because their companies pay for them, usually in advance and without quibbling over prices.


Many companies have emerged recently in Poland offering comprehensive services for business tourism. The European Union's open borders have attracted many British businesspeople to Poland for "city breaks"-training sessions and conferences combined with sightseeing and leisure activities. The British are particularly keen on Cracow, Zakopane and the Baltic coast.

Corporate tourism is the most profitable part of the business tourist sector. Rich companies spend lavishly on their staff, paying for training sessions and conferences in luxury facilities, not only pleasing their employees but also boosting their image in the business world.

The hotels presented in this section take good care of their guests, both at work and after hours. They offer additional attractions because businesspeople too appreciate good entertainment. Even the most hardened corporate executive will soften up when offered attractive leisure opportunities.
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