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The Warsaw Voice » Society » April 8, 2009
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Media in brief
April 8, 2009   
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Spam and Viruses Attack
The amount of viruses and other malicious software introduced to the internet in 2009 will be five times larger than the total amount of threats that have appeared to date, according to the McAfee company, one of the world's largest producers of anti-virus software.

The number of computer threats keeps rising sharply, McAfee says. According to the company, the number of cases of cyber crime reported in 2008 exceeded the 2007 figure by 400 percent.

Other anti-virus software producers, including Horton, Symantec, Kaspersky and the Czech AVG, say the growing profitability of cyber crime is the main cause behind the growing number of computer threats. Some 80 percent of hacker attacks are prompted by financial reasons, experts say. Virus-infested websites are expected to constitute an increasingly serious threat this year. Even now, 25 percent of websites hosted by servers based in China and Russia are infected, according to anti-virus software producers.

The Horton Security and Message Labs companies are also anticipating growing volumes of spam mail, caused by the relaunch of some of the largest "botnets", or networks of millions of infected computers that, unbeknownst to their owners, disseminate trash mail, mostly advertisements. Some of these botnets were shut down by police officers in early November 2008, but are now online again.

Experts attribute the growing amount of computer threats to the relocation of cyber crime to China, Russia and Hong Kong. Lenient regulations in these areas make cyber crime harder to combat, they say.

New TV Platform
Tests of the new TV platform lookr.tv ended in March. The platform is a base for website owners, bloggers, hobbyists and online communities to produce and publish their own theme programs.

Lookr.tv is a combination of interactive live TV (under the brand name Lajfczat.pl for the last two and a half years) and a series of episodes that can be watched or downloaded to a computer or a mobile device. Programs developed by internet users make up the core of the platform's programming. As of this month, lookr.tv is available to clients of the Plus mobile telephone operator.

Lookr.tv was created and is operated by the Warsaw-based agency Unigroup.

Polish Movie Nominated for EFA Award
Szklana pu³apka (The Glass Trap) by Pawe³ Ferdek has been nominated for the European Film Academy Short Film 2009 award by judges of the 39th International Short Film Festival in Tampere, Finland. The film was produced under a program coordinated by the Andrzej Munk Youth and Film Studio operated by the Polish Filmmakers Association. The program helps debuting film directors shoot their first professional documentary.

The short film award was established by the EFA in cooperation with select European film festivals, for example, in Berlin, Venice, Tampere, Edinburgh and Cracow. At each of the 13 participating festivals, an independent panel of judges nominates a short film for the EFA award. The winner will be announced Dec. 5 at the EFA award ceremony in Essen, Germany.

From Sundance to Cracow
This year, the jury of the Off Plus Camera International Festival of Independent Cinema, held April 17-26 in Cracow, included the program director of the Sundance Film Festival, John Cooper.

Off Plus Camera is the world's first film festival to collaborate on its program with Sundance, one of the most important international festivals, founded 25 years ago by American actor and director Robert Redford. This year's program was developed together with two key Sundance experts, Trevor Groth and Mike Plante. As a result, the Cracow festival will present the winning films of the Sundance festival in a jubilee film section titled 25 Years of Sundance.

Off Plus Camera judges will grant the Cracow Film Award ($100,000) to a young debuting film director.

The festival is organized by the Association of Independent Art and More and the Cracow Festival Office.

Miszczak Named Man of the Media
Edward Miszczak, vice president of the board for programming at private national broadcaster TVN, has been named Man of the Media in a competition called Media Trendy 2009. The award is given to a media person whose work, personality and views have had the most innovative influence on the media in Poland.

The annual Media Trendy conferences are held for people from television, radio, the press, the internet, new media, advertising agencies, media houses and for company marketing directors. The Media Trendy 2009 conference is organized by the SAR Association of Marketing Communications and Puls Biznesu daily.
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