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The Warsaw Voice » Business » April 29, 2009
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Polish Executive Promoted
April 29, 2009   
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Jarosław Ziębiński, advertising company Leo Burnett’s chairman & CEO for Central and Eastern Europe, was promoted to the post of President for the Asia-Pacific region March 25.

Based in Singapore, Ziębiński will be managing the agency’s business in the region and will be responsible for the markets of Japan, Australia, India, Thailand, Malaysia, Philippines, Singapore, South Korea, Vietnam, and Sri Lanka.

“Never before have I been so excited with a professional challenge,” said Ziębiński. “I am closing a wonderful chapter and opening a new one, which I hope will be filled with interesting experiences and successes no smaller than those which I achieved together with my team in New Europe.”

While managing the Central and Eastern Europe region, Ziębiński expanded the market from 11 to 16 countries, in which Leo Burnett now employs 1,400 people. In the last three years alone, he increased Leo Burnett’s consolidated profit in the region by 60 percent and doubled the company’s profit in Russia. Leo Burnett companies overseen by Ziębiński in Central and Eastern Europe have won the Agency of the Year title on their markets 42 times. They have also won 13 Lion statuettes at the Cannes Lion festival. Ziębiński has been named Man of the Year in Advertising and Man of the Decade in Advertising in Poland.

Ziębiński, 47, has worked in the media, marketing and advertising sector for 23 years. He was one of the founders and the first president of the Advertising Agencies Association (SAR) in Poland; the founder and president of the jury of the Polish Effie Awards program; and a judge of the Moscow International Advertising Festival (MIAF).
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