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The Warsaw Voice » Business » May 20, 2009
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Media in brief
May 20, 2009 By L.¯.    
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Hot Debate Over Media Bill
Deputies are debating a controversial new media bill that proposes abolishing the country's television and radio license fee.

The bill is backed by the governing Civic Platform (PO) and Polish People's Party, plus the opposition Democratic Left Alliance (SLD).

Under the bill, the license fee would be replaced with the taxpayer-funded Public Tasks Fund. The National Radio Broadcasting and Television Council would then dish out money to both public and private broadcasters for what it considers to be "quality" projects.

TVN Top in Market Value
Commercial broadcaster TVN Group, estimated to be worth zl.4.92 billion, has the highest market value among Polish media companies, according to a league table drawn up by Newsweek Polska magazine and management consultants A.T. Kearney.

Five media companies made it into the list of Poland's 100 top firms in terms of market value.

TVN Group emerged as top media company for the third time in a row in the survey, outpacing its main competitors, private broadcasters Cyfrowy Polsat and Canal+.

Who Do Consumers Trust?
Orlen gas stations, Centrum vitamins and Nestle cereals are the most trusted products and services in this country, according to the European Trusted Brands 2009 survey.

The survey, which aims to gauge consumer opinion on everyday-use products and services, has been carried out since 2000 by Reader's Digest monthly.

The poll asked consumers in 16 countries to name their favorite brands in 20 global categories.


Home&Market Hits 200
Polish business monthly Home&Market, established in 1992, is celebrating its 200th issue.
Home&Market is entirely devoted to the Polish market and is known for its league charts, reports and surveys that chart the state of the Polish economy and its individual sectors. Home&Market also publishes popular customer satisfaction surveys that reveal what people think of services such as those provided by banks, insurers, advertising agencies and public relations agencies.


Superfast Internet Access Grows
By 2013, more than 20 million households in Europe will have access to superfast internet, delivering speeds of at least 100Mbps, and other modern telecommunications services provided via fiber-optic lines, according to a report by market research company Heavy Reading commissioned by FTTH Council Europe, an organization that supports the development of telecommunications infrastructure.

Today, around 3 million European households have superfast internet access, the report says, predicting that by 2013 Russia will have the largest number of households connected to the telecommunications network through fiber-optic lines, at over 4 million. France and Germany, with 2.6 million and 1.8 million households respectively, will be in second and third place, according to the report. On the other hand, Sweden, Slovenia and Norway are expected to have the largest number of fiber-optic links per 100 households, 31 percent, 30 percent and 22 percent respectively. However, Europe is still lagging behind the United States and Japan in terms of modern telecommunications networks, the report says.

Outdoor Advertising Decelerates
Corporate spending on outdoor advertising is expected to decelerate in Poland this year after a healthy 7 percent growth last year, according to Izba Gospodarcza Reklamy Zewnętrznej, a group that brings together the country's outdoor advertising companies.

In 2008, the Polish outdoor advertising market was worth zl.668.8 million; this year, the figure will be either similar or slightly higher, said the chamber's head Lech Kaczoń.

The two largest players on the Polish outdoor advertising market are AMS, a subsidiary of the Agora media group, and a company called Stroer Out-Of-Home Media. The top five advertising companies on the Polish market also include News Outdoor Poland, part of Rupert Murdoch's News Corp.; Cityboard Media; and Clear Channel Poland.

Mags Losing Their Gloss
Only the strongest publishers on the U.S. magazine market will survive the global economic storm, according to analysts from market research company eMarketer.

Last year, 525 magazines disappeared from the American market. This year, 87 magazines have already gone bankrupt, and many more publishers are in financial dire straits. Playboy Enterprises, which publishes Playboy, decided to close down its office in New York's Manhattan district May 1 and lay off most of its 100 staff to save around $5 million annually.

Publishers have suffered mainly as a result of readers switching to internet publications and cuts in advertising budgets. It is projected that the U.S. magazine advertising market will shrink by 16.2 percent this year to $10.9 billion, down from $14 billion in 2007. According to eMarketer, the market will not begin to grow again until 2012.

In Poland, forecasts for magazines are also pessimistic. The ZenithOptimedia media house projects that magazines here will earn zl.824 million from advertisements this year, 10 percent less than last year.

DVD Sales Soar
Polish consumers bought 7.2 million DVD and Blu-Ray films last year, roughly 15 percent more than in 2007, according to data by the Vision Film Distribution company.

Revenue from the sales of DVD and Blu-Ray films grew by over 26 percent to zl.255 million. Music DVDs were also in demand. The Association of Audio-Video Producers says that the number of such DVDs sold in 2008 was 50 percent higher than in 2007, and revenue from their sales exceeded zl.30 million.

New Sports Paper
Sportive24 SA, the publisher of Poland's Magazyn Futbol monthly magazine, plans to launch a new paper about soccer this summer, the Wirtualnemedia.pl website has reported. The publication will probably be entitled Futbol News and will be published twice a week: on Mondays and Thursdays.
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