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The Warsaw Voice » Business » June 3, 2009
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Media in brief
June 3, 2009   
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Higher Profit for TVP
Public television broadcaster Telewizja Polska (TVP) reported a net profit of zl.100 million last year, 16.8 percent more than in 2007. However, the figure pales in comparison with those reported by the competition.

Commercial stations TVN and Polsat posted a net profit of zl.285,400 and zl.260,500 per employee respectively last year, while TVP reported a mere zl.21,860. At the end of last year, TVP had a work force of around 4,600.

TVN and Polsat also outperformed TV in net profitability. They reported 24.3 and 23 percent respectively, while TV had to settle for 5.1 percent, up from 4.4 percent in 2007.

According to TVP's 2008 financial statement recently approved by the company's supervisory board, the public broadcaster's revenue increased by 2.5 percent in 2008 to zl.1.98 billion.

Ad Revenue to Fall: Analyst
Advertising revenue in Poland will drop by more than 10 percent this year to zl.6.7 billion, according to CR Media Consulting company.

The internet is the only medium where advertising revenue will grow, the company said. Among traditional media providers, television is expected to be doing the best, while the press will be having the hardest time, according to CR Media Consulting.

In the first quarter of this year, Poland's advertising market shrank by 11 percent. The printed press declined by 19.6 percent, the value of television advertising dropped by 8.2 percent, and radio advertising contracted by 7.5 percent. Spending on internet advertisements grew by 4.9 percent.

New Investor at TV Puls?
Commercial channel TV Puls is in talks with several Polish and foreign businesses to acquire a stake in the company, said Dariusz D±bski, CEO and a shareholder in TV Puls. D±bski holds 49 percent of the channel, while the remaining 51 percent belongs to the Franciscan Order.

TV Puls has been in talks with potential investors ever since News Corp., the American media corporation of Rupert Murdoch, backed out of the Polish company in November.

"We have been negotiating with several Polish and foreign companies," said D±bski. "Some of them are media companies, including TV businesses. I hope we can finalize the talks in June."

The company is also considering selling a controlling stake to a core investor, D±bski said. "This may happen if we decide that a new majority shareholder would radically help the company," D±bski said.

TV Puls is unprofitable and, after a tide of layoffs last year, it has around 90 employees. According to data by AGB Nielsen Media Research company, the channel's nationwide audience share reached 1 percent in April, up from 0.71 percent a year earlier.


Euro 2012 Matches on TVP
The Polish public television company, TVP, has secured exclusive broadcasting rights in this country for the Euro 2012 soccer championships that will be held in Poland and Ukraine. The Union of European Football Associations (UEFA) has granted TVP the right to broadcast all 31 matches, and the two have also struck an official strategic media partnership to promote the games. TVP has the rights to all forms of media distribution of Euro 2012 games, including encrypted television, unencrypted television, and new media such as mobile phone and internet streaming.

All matches will be broadcast live on unencrypted TVP1 and TVP2 channels. Matches will be also shown on TVP Sport and TVP HD as well as on new media platforms, but not live.

Wyborcza Is Most Popular Daily
Media group Agora's daily Gazeta Wyborcza and Axel Springer's Fakt are Poland's two most widely read dailies, according to a survey by the Millward Brown SMG/KRC polling agency.

Gazeta Wyborcza was read by 15.18 percent of 24, 472 people surveyed by the agency from October 2008 to March 2009.

Fakt was read by 15.15 percent of those questioned. Free daily Metro, published by Agora, was read by 7.78 percent, and tabloid Super Express by 7.60 percent. Polskapresse's Polska and Presspublika's Rzeczpospolita came fifth and sixth, with 4.50 percent and 4.45 percent respectively.

MTV Impact Begins With Poland
The coastal city of Gdańsk is hosting the "MTV Gdańsk DĽwiga Muzę" music festival, the first project by MTV Impact-an international event management section launched in April by media group MTV Networks International. The festival, which is being jointly organized by the Gdańsk authorities, will take place at the city's Koncertowy Square July 11-12. Performers will include Katie Melua, Kat DeLuna and Joss Stone.

MTV Impact is part of MTV's Emerging Markets division encompassing Central and Eastern Europe, the Middle East, Africa, India and Russia.

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