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The Warsaw Voice » Business » June 3, 2009
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Starbucks Arrives
June 3, 2009 By A.R.    
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The first Starbucks coffeehouse in Poland opened at the beginning of April on Warsaw's Nowy ¦wiat Street. The same month, a Starbucks coffeehouse opened in Wroc³aw.

The Starbucks brand was brought to Poland by AmRest Coffee Sp. z o.o., a joint venture formed by Starbucks Coffee International Inc. and AmRest, the largest independent restaurant operator in Central and Eastern Europe. "Starbucks waited a long time to find the right opportunity to enter Poland, a country that has enthusiastically embraced the coffeehouse culture," said Drew O'Malley, managing director of AmRest Coffee for Central Europe, covering Poland, the Czech Republic and Hungary. AmRest, which opened the first Starbucks coffeehouse in the Czech Republic last year, now manages nine Starbucks sites in that country. The company has also formed a joint venture with Starbucks in Hungary. Over 1,550 Starbucks coffeehouses are dotted across 27 countries in Europe, the Middle East and Africa.

The coffeehouse market is the fastest growing part of the rapidly developing restaurant sector in Poland. According to a report on the coffeehouse market in Poland, published by the Horecanet website, the average annual growth of revenue on Poland's coffeehouse market was around 40 percent in 1997-2007. Another report, published by BROG Media Biznesu, indicates a 30-percent increase in 2007 alone.
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