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The Warsaw Voice » Other » June 3, 2009
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Elixirs of Youth
June 3, 2009 By Elżbieta Wrzecionkowska   
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Stress, the pace of modern life and constant exposure to pollution, sun and cold, accelerate skin aging. Meanwhile scientists across the world are searching for a formula that would counteract the ravages of time.

Dozens or even hundreds of new anti-age cosmetics appear on the market every year as cosmetics producers vie with one another to come up with new ideas.

A useful tip: before you use a cosmetic, first check the label to see what ingredients have gone into it and what tests it has undergone. It is also worth consulting dermatology and cosmetology experts.

Visoanska Cosmetics
A new line of cosmetics developed by Elżbieta Wysoczańska, a Pole, made its debut in Warsaw in May.

"With a team of scientists, we developed a synergy of active natural ingredients influencing the body as a whole," says Wysoczańska. "We found a way to change skin behavior at the molecular level so as to give the skin the power to resist the passage of time day by day."

The Visoanska cosmetics were developed in a laboratory in Paris, but their ingredients come from the sea depths and mountain peaks. The plants selected by the scientists have special properties. Brown algae from the Kerguelen Islands in the Antarctic grow in extreme conditions but have a long life. Research proves that they prevent skin aging and protect it against damage caused by harmful environmental factors. Visoanska cosmetics also include extract of edelweiss, a white flower with healing properties sparingly scattered on high mountain tops. It has unique anti-free radical properties. Visoanska creams have already gained recognition in Paris and Madrid. They took Wysoczańska over seven years to develop. Now they will be also available in Quality Missala perfumeries in Poland.

Dermika Elixirs
This spring, Dermika launched the Stem Lift new anti-wrinkle line of cosmetics for all types of mature skin. The series applies technology based on stem cells, recently attracting much attention, enclosed in liposoms. These products help the skin recover the ability regenerate, which is of critical importance for a youthful appearance. The applied technology helps improve skin elasticity and firmness and reduce small lines and wrinkles.

From the Land of the Rising Sun
Japanese cosmetics have many fans across the world. Shiseido has produced the new +50 line for women over 50. The NutriPerfect cosmetics series is based on carnosine, a bio-component found in the tissue of muscles. It is able to restore lost vitality to cells. Shiseido NutriPerfect technology delivers a pure form of carnosine in the form of a cream.

The line helps strengthen and revitalize skin. It fights age-related effects caused by hormonal imbalances in mature women. menard is a somewhat less known Japanese cosmetics brand. The firm was established in 1959 and has remained a leader in biotechnology applications in cosmetics ever since. Over 100 scientists from Nippon Menard Cosmetics are conducting genetic research on skin functioning. But they are also reaching for products and formulas known for thousands of years. Embellir, a Menard line available in Poland from Quality Missala perfumeries only, contains extract from red Reishi mushrooms. The properties of this mushroom variety were highly valued in Japan thousands of years ago. Reishi extract has been used in herbal treatments to fight pain, immunological system irregularities and depression. Menard scientists have also discovered the beneficial effects of the mushroom on the skin. The mushroom contains substances that help restore skin vitality, radiance and clarity, and they prevent signs of aging.

The Collagen Craze
Collagen is the main protein in connecting tissue, has great tensile strength and is the chief building block in tendons. It is to a great extent responsible for skin elasticity and firmness. Collagen deficit increases with age, causing wrinkles. Collagen is used in the production of many kinds of anti-wrinkle skin care products. Obtaining natural active collagen was a landmark discovery. The credit for this goes to Polish scientists from Gdańsk. They revolutionized the field of anti-wrinkle cosmetics. A unique Q 5-26 formula was produced by scientists from the Inventia Polish Technologies company. They created the world's first cosmetic based on fish collagen extracted from fish skins, purely natural and free from dyes and chemicals. The Inventia Platinum natural collagen made by Inventia Polish Technologies comes in the form of a colorless gel. It is mainly recommended for the face and neck. It is effectively applied in mature skin treatment and non-invasive facial treatment, for example after plastic surgery. It combats the negative effects of sunbathing and is applied as face mask and make-up foundation. Applied 2-3 times a day, 50 ml of collagen will suffice for about two-and-a-half months.

Regeneration in 30 Seconds
The latest serum from Olay will rejuvenate your skin in just 30 seconds. The Olay Regenerist 30-second wrinkle filler penetrates inside wrinkles to fill up creases, and on the surface it forms a micro-bonding silicone network sealing in moisturizer to visibly reduce the appearance of wrinkles and regenerate the skin.
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