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The Warsaw Voice » Business » July 1, 2009
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Promoting Polish Brands
July 1, 2009 By A.R.    
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The Polish Brands Foundation and Polska Grupa Mediowa SA launched a nationwide promotional campaign for Polish brands and businesses in June. During the campaign, consumers will be informed about Polish businesses and their products and encouraged to buy Polish-made goods.

The campaign aims to encourage consumers to pay attention to the origin of products. The campaign is designed to convince consumers that Polish products are as good as those made abroad and that by choosing Polish products they will help domestic businesses during the economic crisis.
"Luckily, following a period of fascination with foreign brands in the early 1990s, consumers are again buying Polish products," said Iwona ¦wierczewska-Gutowska, president of the Polish Brands Foundation. "Today, thanks to their excellent quality, Polish products successfully compete with Western ones on the domestic market and beyond."

During the campaign, the best Polish brands will be promoted in the media and shown at special quarterly presentations. "We are not calling for 'consumer nationalism.' We just want Polish people to get to know about Polish brands and make a good choice," ¦wierczewska-Gutowska said. "Of course, we would like to see 'consumer egocentrism' in Poland develop and become as strong as in Japan, for example, in a few years' time."

The campaign kicked off with a show of Polish fashion for business leaders in Warsaw in mid-June.

The campaign is being held under the auspices of the Economy Ministry, the Polish Chamber of Commerce, the Business Centre Club, and the British-Polish Chamber of Commerce.
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