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The Warsaw Voice » Society » July 29, 2009
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Media in brief
July 29, 2009   
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Advertising Spending Falls
Companies will be spending less on advertising this year, the Starlink media agency has predicted. Companies spent zl.1.56 billion on advertising in this country in the first quarter of this year, 5.3 percent less than in the first quarter of 2008, according to Starlink.

Almost all media had less income from advertising. However, despite the economic slowdown, spending on online advertising rose by 17 percent to zl.199.5 million. Revenues from advertising in movie theaters rose by 0.2 percent and reached zl.18.4 million.

Newspapers reported the sharpest fall in revenue from advertising-down 13.1 percent to zl.149 million. The situation was not much better for outdoor advertising companies, which suffered a 10.6-percent drop to zl.152.3 million, and magazines, which saw a 10.4-percent drop to zl.159.1 million. Advertising revenues for television stations shrank by 5.9 percent to zl.760.7 million, while spending on radio commercials fell by 7.1 percent to zl.119.8 million.

Businesses that spent more on advertising than in the first quarter of 2008 included pharmaceutical companies, producers of alcohol and non-alcoholic beverages, the tourist trade, hotels, restaurants, retailers and food producers.

European Affairs Online
The European Commission and a consortium headed by Courrier International have launched a website called Presseurop offering a selection of articles on European affairs printed in major newspapers of the world. The articles are available in 10 languages, Polish included. The website aims to publish up to 250 articles per day, selected from such titles as Spain's El Pais, France's Le Monde, Britain's Financial Times and The Economist, Italy's Corriere della Sera, Germany's Frankfurter Allgemeine Zeitung and the American newspapers The Washington Post and The New York Times.

Axel Springer, Infor Join Forces
The Dziennik and Gazeta Prawna newspapers are to be merged into a new title. German-owned media corporation Axel Springer Polska will contribute the Dziennik newspaper and the Dziennik.pl website to the Infor Biznes company (the publisher of Gazeta Prawna) in return for stock in Infor Biznes, Anna Gancarz-Luboń, the spokeswoman for the managing board of Axel Springer Polska, said June 2. Axel Springer Polska will hold 49 percent of stock in Infor Biznes. "We will soon announce who will sit on the board," said Marcin Malinowski, a spokesman for the Infor PL group. "Both parties in the agreement will be represented in the board."

If the Competition and Consumer Protection Office (UOKiK) gives the green light, Dziennik and Gazeta Prawda will be merged into one daily newspaper this autumn.

Poles Still Splashing Out on CDs
Poles spent zl.353.5 million on music CDs and vinyl albums last year, 7.5 percent more than in 2007, according to the Polish Society of the Phonographic Industry (ZPAV).

Music fans bought 9.9 million CDs in Poland last year, 1 percent more than in 2007. The slight sales increase bucked the international trend-the number of CDs sold globally and revenues from CD sales have been steadily declining for years.

Sole Owner for Discovery Historia
Discovery Networks Central Europe, a subsidiary of global media company Discovery Communications, has become the sole owner of the Discovery Historia TV channel after acquiring the stake of TVN, Poland's largest private media group.

Discovery Historia screens both Polish and foreign productions on historical topics. Its lineup includes classic documentary films and reconstructions of historical events.

Discovery Historia is broadcast 24/7. The channel has been available in Poland since 2006.

MTV Radio Service Launched
The Polish subsidiary of the MTV Networks media group and GG Network SA, the operator of the OPEN.FM online radio platform, May 21 launched the MTV online radio service on OPEN.FM.

The service is available around the clock to all internet users. Those wanting to listen to songs known from MTV should go to the www.open.fm/mtv website or activate the OPEN.FM player through the Gadu-Gadu instant messaging service.

The launch of the MTV Radio service was preceded by an advertising campaign on the MTV Polska, Comedy Central Polska and vh1Polska channels and on the GG Network SA websites, www.mtv.pl and www.s2o.tv

Eska TV Music Channel on Air
A new television music channel, Eska TV, was launched May 28 on the "n" television platform belonging to the ITI media group.
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